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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fintail (May 19, 2009 4:04 pm) There were crowds checking it out, even though it was closed up. There is definite interest and curiosity for it, at least. I think the naming of the new coupe is rather curious (perhaps even a mistake?), but it will help bring new buyers to Hyundai, the same way the Integra helped Acura in the early days. Integra wasn't a luxury car, but it still worked. Here's a history of Hyundai's approach: 1980s: attract customers based on price alone 1990s: focus on value and start building competent cars, warranty to grab attention 2000s: stretch the value concept to upscale price segments and sport compacts Acquiring Kia was key because they can occupy Hyundai's old slot from the 90s. |
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Replying to: joe97 (May 19, 2009 11:18 am) I'm not sure I agree. I think Equus-Genesis is more like a move from Lexus ES to GS. VW Paheton and Passat W8 may be failures. The former due to the company getting arrogant and overestimate it's image, and the latter for putting a ridiculous engine that's weird, problematic, and tough to fix. Instead of looking at Passat, how about using Touareg for comparison instead? A success.
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Replying to: m4d_cow (May 20, 2009 7:00 am) I was just using the S/E class as an example - one is higher than the other in the model matrix. I was not referring to the four cars are are on equal grounds, if you were interpreting as such.
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Replying to: joe97 (May 19, 2009 1:09 pm) I have, back to back, and I'm really satisfied. It's placed in the right class, fighting with the right cards. I admit the looks can still improve, but the handling and interior are awesome. Considering the price, the only decent contenders are Camaro and Mustang ( the only others are Altima, Accord and Camry coupe = bleak). Mustang v6 = trash IMO. So far I agree with C&D only Camaro can actually beat gen coupe. If Hyundai place Gen coupe to fight Nissan Z or Mazda RX8, that's a different story and I'd be harsher with my comments.
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Replying to: joe97 (May 20, 2009 7:17 am) |
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Replying to: joe97 (May 19, 2009 3:47 pm) Including me - believe or not. The Genesis coupe appears to be perfectly fine rice rocket - but in itself it is not as a remarkable achievement as the sedan is and for what it actually is (and priced as it is) it will do nothing to help Hyundai's efforts to make Genesis a 'luxury' brand. If this is what Hyundai is trying to do ( and I'm not so sure they are) then the Coupe ought to be a Hyundai NOT A GENESIS. The Equus OTH, a different story. |
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Replying to: m4d_cow (May 20, 2009 7:20 am) If you look at C/D's evaluation, you'll notice that the only thing the Camaro "beat" the Genesis coupe on is "Gotta have it", which is a totally subjective (and I think ridiculous) criterion. If the editors had given the Camaro one less point there and the Genesis one more point, the Genesis would have won the comparo. The Genesis beat out the Camaro in the scoring categories related to the actual features and performance of the cars themselves. C/D also understated the price of the Camaro on the cover of the mag by several thousand dollars. Typo? I wonder... These two things lead me to believe that C/D had a particular car in mind for the winner of the comparo before it began. 
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Replying to: backy (May 20, 2009 7:58 am)
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Greatest problem Hyundai will have with trying to breach the luxury market is their poor national customer service. They are too quick to close cases or deny problems. Of course, part of that is the number of problems that surface with their cars as they age due to poor design and quality control. Interestingly my dealer is trying to solve my latest problem even though Hyundai Corp. is resisting it. Very few dealers of any kind provide loaners unless it takes overnight. My dealer did provide me with a rental when the computer died while trying to reprogram it. Had to leave it overnight for it to "reset." Had to insist though to get it. |
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Replying to: captain2 (May 20, 2009 8:25 am) I did see many dozens of people "lined up" to see the Genesis sedan and coupe at my local auto show in March. Also noticed several folks oohing and aahing over a silver Genesis sedan parked, strategically, right next to the registration counter for a $5000-off--any-new-car giveaway. Not bad for a car that has been on the market for less than a year. The Camaro nameplate has been out there for over four decades--it should have built a following by now.
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