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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#2417 of 4250
Re: Genesis vs. Ford vs. Nissan [captain2] by joe97
May 19, 2009 (3:47 pm)
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Replying to: captain2 (May 19, 2009 1:47 pm)

As I've already stated, the Genesis Coupe isn't perfect nor world class, there are things that can be improved. That said, and I will say it again, this is a very good, solid first effort, much like the Genesis sedan. I believe the majority here would agree with me, and so would the people in the auto industry, especially those having driven the Genesis Coupe.
 
I was not surprised to see the results when compared to the Mustang GT and 370Z. Again, as I stated earlier, you are comparing it to a two seater and a car with a V8 punching out a ton of torque. All of these cars are very good entrants.
 
IL and PM both have compared the Genesis Coupe to the G37, and I invite you to read those. Also, tenpin288 posted the GC vs. Camaro. There are also a ton of Genesis stand-alone review, and those are just some examples that support the point the Genesis is a very solid first effort (which somehow you disagreed with such point and claimed fanboism )
#2418 of 4250
Re: of course there is room... [joe97] by fintail
May 19, 2009 (4:04 pm)
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Replying to: joe97 (May 19, 2009 3:37 pm)

I am convinced the styling looks like nothing more than a large Azera. I am sure it has endless technical difference from that car, but styling wise, the greenhouse says enough for me.
#2419 of 4250
Re: of course there is room... [fintail] by minivanguy
May 19, 2009 (6:20 pm)
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Replying to: fintail (May 19, 2009 4:04 pm)

I guess the rear quarter windows look alike on both the Azera and Equus . Other than that I can see no resemblance. The back of the Azera do look like the old Honda Accords though.
#2420 of 4250
Re: of course there is room... [fintail] by ateixeira
May 20, 2009 (6:23 am)
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Replying to: fintail (May 19, 2009 4:04 pm)

I saw one in person at the NY Auto Show, and up on the stand it looked like a million bucks.
 
There were crowds checking it out, even though it was closed up. There is definite interest and curiosity for it, at least.
 
I think the naming of the new coupe is rather curious (perhaps even a mistake?), but it will help bring new buyers to Hyundai, the same way the Integra helped Acura in the early days.
 
Integra wasn't a luxury car, but it still worked.
 
Here's a history of Hyundai's approach:
 
1980s: attract customers based on price alone
1990s: focus on value and start building competent cars, warranty to grab attention
2000s: stretch the value concept to upscale price segments and sport compacts
 
Acquiring Kia was key because they can occupy Hyundai's old slot from the 90s.
#2421 of 4250
Re: of course there is room... [joe97] by m4d_cow
May 20, 2009 (7:00 am)
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Replying to: joe97 (May 19, 2009 11:18 am)

What are you talking about? The same way the S Class one ups the E Class in the model matrix is the same way the Equus is one class up the Genesis.
 
I'm not sure I agree. I think Equus-Genesis is more like a move from Lexus ES to GS.
 
VW Paheton and Passat W8 may be failures. The former due to the company getting arrogant and overestimate it's image, and the latter for putting a ridiculous engine that's weird, problematic, and tough to fix. Instead of looking at Passat, how about using Touareg for comparison instead? A success.
#2422 of 4250
Re: of course there is room... [m4d_cow] by joe97
May 20, 2009 (7:17 am)
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Replying to: m4d_cow (May 20, 2009 7:00 am)

I'm not sure I agree. I think Equus-Genesis is more like a move from Lexus ES to GS.
 
I was just using the S/E class as an example - one is higher than the other in the model matrix. I was not referring to the four cars are are on equal grounds, if you were interpreting as such.
#2423 of 4250
Re: Genesis vs. Ford vs. Nissan [joe97] by m4d_cow
May 20, 2009 (7:20 am)
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Replying to: joe97 (May 19, 2009 1:09 pm)

More importantly, have you driven the Genesis Coupe yet?
 
I have, back to back, and I'm really satisfied. It's placed in the right class, fighting with the right cards.
 
I admit the looks can still improve, but the handling and interior are awesome. Considering the price, the only decent contenders are Camaro and Mustang ( the only others are Altima, Accord and Camry coupe = bleak). Mustang v6 = trash IMO. So far I agree with C&D only Camaro can actually beat gen coupe.
 
If Hyundai place Gen coupe to fight Nissan Z or Mazda RX8, that's a different story and I'd be harsher with my comments.
#2424 of 4250
Re: of course there is room... [joe97] by m4d_cow
May 20, 2009 (7:29 am)
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Replying to: joe97 (May 20, 2009 7:17 am)

Oh, sorry then, my mistake.
#2425 of 4250
Re: Genesis vs. Ford vs. Nissan [joe97] by captain2
May 20, 2009 (7:54 am)
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Replying to: joe97 (May 19, 2009 3:47 pm)

That said, and I will say it again, this is a very good, solid first effort, much like the Genesis sedan. I believe the majority here would agree with me
Including me - believe or not. The Genesis coupe appears to be perfectly fine rice rocket - but in itself it is not as a remarkable achievement as the sedan is and for what it actually is (and priced as it is) it will do nothing to help Hyundai's efforts to make Genesis a 'luxury' brand. If this is what Hyundai is trying to do ( and I'm not so sure they are) then the Coupe ought to be a Hyundai NOT A GENESIS. The Equus OTH, a different story.
#2426 of 4250
Re: Genesis vs. Ford vs. Nissan [m4d_cow] by backy
May 20, 2009 (7:58 am)
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Replying to: m4d_cow (May 20, 2009 7:20 am)

So far I agree with C&D only Camaro can actually beat gen coupe.
 
If you look at C/D's evaluation, you'll notice that the only thing the Camaro "beat" the Genesis coupe on is "Gotta have it", which is a totally subjective (and I think ridiculous) criterion. If the editors had given the Camaro one less point there and the Genesis one more point, the Genesis would have won the comparo. The Genesis beat out the Camaro in the scoring categories related to the actual features and performance of the cars themselves.
 
C/D also understated the price of the Camaro on the cover of the mag by several thousand dollars. Typo? I wonder...
 
These two things lead me to believe that C/D had a particular car in mind for the winner of the comparo before it began.

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