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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4237 messages, Last post on Dec 01, 2009 at 9:04 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: houdini1 (May 19, 2009 6:55 am) We've all seen BMW Isettas, and look where they are today. Humble origins do not exclude an upscale march. I do think it will be harder to do today, though, only because the Isetta existed at a time when other cars were not so good. The competition wasn't nearly what it is today. |
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Replying to: joe97 (May 19, 2009 7:27 am) The greenhouse on the Equus images I have seen is directly related to the Azera - one of the blandest cars on the market. This needs to change. VW was arrogant for the Phaeton, but people continue to snap most of their products up, even with the appalling reliability record. That arrogance seems to have faded into history already.
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at least according to the 05-09 MT, the Genesis coupe finishes a distant third in all objective categories including handling, acceleration and the like against those abovementioned paragons of the 'luxury' automobile  , the 370Z and the Mustang GT! Of course the Coupe was marginally cheaper ($30k vs. $32k vs. $38k) but is this really the arena that Hyundai wants to compete in if 'Genesis' is supposed to become a 'luxury ' brand? |
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Replying to: fintail (May 19, 2009 9:18 am) VW overall has not really done well here in the US in the last decade or so, let alone a product like the Phaeton, which failed miserably (not on the product side but on VW's strategy marketing the car). By the way, didn't a few of the posters here argued the Genesis would fail just like the Phaeton... 
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Replying to: captain2 (May 19, 2009 10:33 am) This is a very very good first effort for Hyundai in the RWD sports car class. No, it's not class leading but it's a darn good and exciting coupe. Both the Z and the GT are excellent coupes as well, but it was expected the Z would be faster, given its less weight and two seats less, and the Mustang GT as well, with the amount of torque from its V8 engine. As automakers such as Toyota and Honda moves into an all-mundane lineup, thank Hyundai and the remaining few continue to cater to the enthusiast crowd. Hyundai has on its hand an affordable RWD sports coupe (and much anticipated upcoming R Spec), as well as the only coupe in the class with a turbo engine (much the likes of the tuner crowd) Kudos to Hyundai!!
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Replying to: joe97 (May 19, 2009 10:48 am) VW seems to be selling just about everything it makes. I don't see the market rejecting anything en masse...maybe the rebadged minivans. I think the step up from a Passat to a Phaeton was much larger than a Sonata or Azera to a Genesis. And although the Genesis seems to be a fine car...are there waiting lists or anything like that for them?
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Replying to: fintail (May 19, 2009 11:04 am) The US market has not been very kind to VW in terms of high priced product (ie. Passat W8, Phaeton). Isn't that what we are talking about here - a non-luxury marque with high priced product? On the other hand, it seems the US market has accepted the Genesis reasonably well so far. Even the mainstream products of VW in the US, the generaly public has not been receptive because they do not view VW as a nameplate higher than other competing brands such as Hyundai, Toyota, Honda, despite the higher prices on the sticker of VW products. "I think the step up from a Passat to a Phaeton was much larger than a Sonata or Azera to a Genesis." Hence Hyundai's model matrix makes sense, unlike VW's approach.
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Replying to: joe97 (May 19, 2009 11:18 am) VW has erred in the higher end, especially when placing a weird engine in an otherwise normal car. But overall, the brand is not failing. A loaded CC approaches the prices of a highline Genesis, and those don't seem to be drawing any ire. Hyundai's incremental approach is more reasonable than VWs old big jump plan, yeah. But if the increments are too small, models appear to be surplus.
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Replying to: captain2 (May 19, 2009 10:33 am) Even you can't deny that has worked.
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Replying to: fintail (May 19, 2009 11:34 am) If I am not mistaken, a loaded CC is actually priced higher than a loaded V8 Genesis. Much like the Genesis and most other vehicles, much of the CC sales come from its 4 cyclinder sales, and espeically with a lease of $299/month (for comparison, the Genesis has a special lease of $399/month - irony ), thus very little stir, if any, so far.
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