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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4204 messages, Last post on Nov 26, 2009 at 6:48 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: bobad (May 18, 2009 4:46 am)
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Replying to: fintail (May 18, 2009 7:24 am)
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Replying to: bobad (May 18, 2009 7:35 am)  However, unless this Equus receives some kind of renovation, I can't see how it would be a better choice for anyone over a Genesis. Of course no praise for Hyundai is unbiased...
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Replying to: houdini1 (May 18, 2009 4:50 am) So is it really the price or the eerily quiet cabin and extremely soft ride, plus super quality materials and fit-finish? Equus doesn't deliver enough of those yet. Botom line is: Hyundai can receive my praise or my mocks depending on it's own decisions, like, getting reasonable and placing their products to compete in the right class segment. |
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Replying to: fintail (May 18, 2009 7:39 am) As seen in many of those photos posted earlier, the Equus is far move technologically advanced than the Genesis. The Equus also would be the first model to receive the other Tau family of engines (ie 5.0L/5.5L). How's the Equus a supersized Azera? Bobad is correct - Hyundai's lineup is adequately placed, with very little overlap, including the price ranges. If Hyundai decides to bring over the Equus, the car WILL not start at 70K, contrary to many internet rumors, including on here. And if Hyundai brings over the Equus, I am thinking they would be modest and surely would be happy if they sell 100 units a month, unlike certain arrogant automaker who thought they could sell thousands of units by priicng its car with a starting price in the upper 60s. There are a lot of intangibles and equities the Equus can bring to the table. For a market like the US, Hyundai can improve its perception with such product, equating to additional traffic to showroom, and in turn benefit to the whole lineup - see Genesis. |
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Replying to: joe97 (May 18, 2009 10:36 am) The greenhouse of the Equus is almost identical to the Azera, and the styling is very similar otherwise. Azera on steroids. Sadly, the Azera almost doesn't exist anymore. The Genesis makes it a nonentity, and the Genesis looks so much better . The Euros do sell thousands of units of their higher priced cars. Some seem to think they equal the 5er/E etc now, I am sure the Equus will destroy the S/7 etc. Maybe Hyundai can compete with Rolls/Bentley etc next
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Replying to: fintail (May 18, 2009 12:37 pm) |
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Replying to: joe97 (May 18, 2009 10:36 am) Regardless of price, placing Equus to play against Lexus LS and MB S-class is still suicidal. Lexus prevailed in the past with LS because it covered the weakness of LS (prestige, technology) with incredible customer service and reliability. Thing is, customers aren't as lenient as they used to be, they demand more and more, as shown by Infiniti's failure to do the same with Q despite the red carpet service, Or VW with Phaeton. Even if the same formula still works, Hyundai's customer service is still nowhere near Lexus'. Fighting in the $50k range is a different story. Customers are still demanding and value means little still, but it's much easier for Hyundai to meet the class' standards. Hyundai is on the right track, but needs to be patient. It's already improving faster than any japanese company did. Hell, it's already improving faster than ANY other automaker.
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Replying to: m4d_cow (May 19, 2009 4:03 am) Could the same thing be happening in the car business? The U.S car biz is certainly on the ropes thanks to Japan and Europe. And these two are now looking nervously over their shoulders at Korea, China, and India. If you want to stay on top today it will take a lot more than prestige and past greatness.... and that is good for all of us who love cars. If Japan hadn't showed up GM and Chrysler would be fat and happy today and we would all be driving $50,000. Dodge Neons and Chevy Chevetes while dreaming about a $100,000. Cadillac with beautiful blue velour interior and a one year or 12,000 mile warranty. 
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Replying to: fintail (May 18, 2009 12:37 pm) I personally don't see the Equus as an Azera on steriods but styling is subjective. By the way, the arrogant automaker I posted earlier was VW. I wasn't talking about other Euro luxury models.
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