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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fintail (May 16, 2009 5:24 pm) 
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Replying to: fintail (May 17, 2009 7:43 am)
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Replying to: lemko (May 17, 2009 11:03 am)
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Replying to: m4d_cow (May 17, 2009 6:22 am) We all have a lil hate in our blood for instance I hated when the 2008 Malibu beat my 2008 Camry for the NACOTY. You must admit though just about all over the internet people (even haters  ) are saying and giving tons of excellent reviews about the Genesis. Come join us and don't give into the dark side. 
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Replying to: backy (May 17, 2009 11:50 am) I can't see the market rushing to embrace a 50K+ car from what is known as a value brand that looks like a larger clone of an invisible model costing half the money. Maybe there's a new generation of this thing coming, updated by people who can design cars. |
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Replying to: minivanguy (May 17, 2009 1:33 pm) The inital reception to Hyundai making a luxury car has been outstanding but before Genesis goes further it will take a large financial commitment from Hyundai to do so and that is, sub brand the Genesis name, customer service, advertising (product placing), and new product development. I don't think "Hyundai" will ever be anymonous with luxury, but will continue to grow with fine, well executed, value cars. I do believe they are playing the similar playbook that Toyota did with Lexus in 1989 but with less money in order to keep the costs down. Remember Lexus was not a luxury car when it first came out, European brands laughed. It took a few years but Lexus did become a prestige after the public accepted it. Hyundai is well on their way doing the same thing but 20 years later.
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Replying to: toye (May 17, 2009 2:12 pm) The period for Hyundai to mimic that, if it happens, will be longer. The LS aped the old W126 S-class, virtually an updated line by line copy. The Genesis isn't so ambitious, which might not hurt it. |
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Replying to: toye (May 17, 2009 2:12 pm) There certainly are some remarkable similarities and I hope the Genesis is on the same path. The European brands are still laughing at Lexus...but it is kind of a sick laugh and it's to keep from crying !! 
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Replying to: fintail (May 17, 2009 2:10 pm) I'll bet many people said something like that not too long ago regarding the Genesis sedan--that the market would not rush to embrace a $40k car from what is known as a value brand. Yet so far the market acceptance has been quite good. So I am not going to bet against the Equus yet. We don't even know what the car that will reach the U.S. will look like, and drive like.
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Replying to: backy (May 17, 2009 3:13 pm)
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