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Is There Room in the Luxury Market for Hyundai?

4204 messages,  Last post on Nov 26, 2009 at 6:48 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#2353 of 4204
Re: of course there is room... [toye] by m4d_cow
May 16, 2009 (5:17 am)
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Replying to: toye (May 16, 2009 1:14 am)

Glad you like your car. I have no doubt that Hyundai will succeed, and like I've pointed out so many times, Hyundai needs a separate brand for it's luxo division even if only because Americans and so many other countries are stuck on image. Hyundai seems to be a very fast learner and I think if we give them time a true luxury division will emerge, just not now.
 
I do think Hyundai has produced a luxury car, but in the form of Equus, not Genesis. Genesis is a nice car, but still has a lot of homework to do to become a true luxo car by my standard. First off improve the customer service, and then upgrade that cheesy plastic-wood and fake metal trims, they look and feel cheap.
 
Meanwhile if I have to choose a Hyundai, it'll be a dark blue or black Gen coupe.
#2354 of 4204
Re: of course there is room... [m4d_cow] by houdini1
May 16, 2009 (5:26 am)
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Replying to: m4d_cow (May 16, 2009 12:00 am)

I have yet to see any newer automobile that did not have a lot of plastic inside. I guess it is hard for me to distinguish between cheap plastic and expensive plastic. Does expensive plastic come from Europe exclusively?
 
What particular "cheap plastic bits" are you talking about? Have you spent a lot of time actually inside the Genesis, touching the plastic (and leather) and actually driving the car? Or as you say, does the plastic just look cheap? If that is the case you have a very discerning eye.
 
These forums would disappear very quickly in we all agreed or had the same tastes.
#2355 of 4204
Re: of course there is room... [m4d_cow] by bobad
May 16, 2009 (6:23 am)
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Replying to: m4d_cow (May 16, 2009 12:00 am)

Luxury is tangible and easily measurable. Genesis easily measures up in luxury to anything in its price class and well beyond. Luxury is simply comfort, quiet, quality of materials, and options. No, Genesis is not a prestige car, but to me, "prestige" means the buyer was willing to get soaked for intangibles. Prestige cars are not about the value of the car, they are about the value of the buyer's money.
#2356 of 4204
Re: of course there is room... [m4d_cow] by toye
May 16, 2009 (7:15 am)
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Replying to: m4d_cow (May 16, 2009 5:17 am)

Thanks for your input! The outside of Equus is little bit more define than the Genesis, but the Genesis's interior design is far better than Equus. Yes the Equus will have more technology but Genesis fits me just fine with the Tech package. Sometimes I think car makers get to carried away with options.
 
And yes customer service will have to continue to improve
#2357 of 4204
Equus at Cars & Coffee by joe97
May 16, 2009 (12:04 pm)
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http://www.flickr.com/photos/alexkrafcik/3523929410
#2358 of 4204
Re: Equus at Cars & Coffee [joe97] by fintail
May 16, 2009 (5:24 pm)
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Replying to: joe97 (May 16, 2009 12:04 pm)

A gargantuan Azera...maybe a luxoboat for people who think a Lexus is just a bit too edgy.
#2359 of 4204
Re: of course there is room... [houdini1] by m4d_cow
May 17, 2009 (6:22 am)
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Replying to: houdini1 (May 16, 2009 5:26 am)

These forums would disappear very quickly in we all agreed or had the same tastes.
 
That is very true indeed
 
What particular "cheap plastic bits" are you talking about? Have you spent a lot of time actually inside the Genesis, touching the plastic (and leather) and actually driving the car?
 
I can easily point them out. Easiest example: the metal look plastic is definitely cheap looking compared to what you'll see in an Infiniti or even a Chrysler 300. The plasti-wood would've looked ok until you see the ones VW use. In case of the "wood" trim, a little more graining, less gloss and thicker plastic so it won't flex easily will really help.
 
This is what I'm talking about when I mention look and feel. Try Acura TL (not the '09, that one sucks) or at least a VW Jetta for a comparison and you'll definitely understand what I'm saying.
 
I didn;t drive the car for long, aout 10 mins or so, but it was enough to point out that it's a comfort oriented car, sacrificing handling for ride quality (which is wise as Hyundais aren't good handlers). For those interested in long distance cruise or at least soft ride this car is prefect. For me who prefer handling over ride it's no match.
 
Discerning eye? perhaps, as I'm a very picky person.
 
Does expensive plastic come from Europe exclusively?
 
No way, Acura TL and Lexus ES are examples that using better plastics in $35k cars is definitely possible. It's not exclusive, just about how much a company's willing to spend in developing better materials for it's cars.
 
I've sat in an Equus, which belongs to a neighbor here. True it lacks the design inside out (bland inside, Toyota Crown carbon copy outside) but the materials used are really nice compared to a Genesis. My only concern is it's nowhere near good enough if Hyundai really wants to place it in the $70k category to face the likes of Audi A8 and MB S-class. If we're talking the $50k sedan category, that's a different story.
#2360 of 4204
Re: of course there is room... [m4d_cow] by bobad
May 17, 2009 (7:08 am)
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Replying to: m4d_cow (May 17, 2009 6:22 am)

My only concern is it's nowhere near good enough if Hyundai really wants to place it in the $70k category to face the likes of Audi A8 and MB S-class. If we're talking the $50k sedan category, that's a different story.
 
I don't think you should be concerned. If Hyundai brings in the Equus, it will spank everthing in its price class, just like Genesis, Gen Coupe, Sonata, Santa Fe, and Veracruz do so handily.
#2361 of 4204
Re: of course there is room... [bobad] by fintail
May 17, 2009 (7:43 am)
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Replying to: bobad (May 17, 2009 7:08 am)

Are you saying if the supersized Azera comes to NA and is offered at 70K, it will "spank" everything in that class? Really?
#2362 of 4204
Re: of course there is room... [m4d_cow] by houdini1
May 17, 2009 (9:46 am)
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Replying to: m4d_cow (May 17, 2009 6:22 am)

If you prefer handling I assume that means BMW or Porsche. BMW's have acres of what I would call bland, blank, cheap looking plastic. A lot of our preferences and biases usually just turn out to be what we are used to.
 
Once we own a particular car, voila, it turns out to be perfect !!

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