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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: captain2 (May 15, 2009 11:57 am) Example: What was the base price of a Sonata with AT five years ago? Now it's over $20k. What did a loaded Elantra hatchback (everything but leather) cost five years ago? About $16k. Now it's $20k. What did a decently-equipped Accent cost five years ago? $10k, maybe $11k. Now it's over $15k. There was no such thing as a $30k, let alone $40k, Hyundai five years ago. Now there's six Hyundai models that breech the $30k line, with a loaded Sonata V6 not that far under it. Meanwhile, the sale prices for the Honoytasans are coming down, e.g. Accords, Camrys and Altimas for way under $20k, Civic LX AT sedans for the $15's, Versa hatches with $2500 in rebates, on a $14k car. Personally I haven't noticed Hyundai using the "low price" angle as much as they used to. I see their emphasis more on "value", also pushing the safety angle and now with their "Blue" initiative pushing the fuel economy/green angle, and with XM and soon "Sync" (whatever they'll call it) pushing techhie features. With their upcoming models such as the Tucson replacement they are (gasp) pushing avant-garde styling and design. And they have been talking up their good reviews and awards. Not price as much. |
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Replying to: captain2 (May 15, 2009 12:23 pm) Uh, no... I said the Genesis took 2nd place to the GT-R in the MTCOTY. Last time I checked, 2nd is not better than 1st. But still an accomplishment, considering the other vehicles in the running for MTCOTY. CR's rating of cars is price-dependent only in that cars are grouped by price range. But within that range, there is no weighting for price. In that sense, CR's rankings are price-independent. If you want to play the "what if?" game... if the Genesis were a $50-60k car, it would have a much different feature set, and be a much different and I expect much better car than it is at $33k-42k. So there's no telling where it would end up on the professional reviewers' scorecards.
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Replying to: captain2 (May 15, 2009 11:57 am) They really do make a pretty nice car. 
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Replying to: backy (May 15, 2009 12:37 pm) Uh, YES. Your statement was that the Genesis finished second BUT that was to a $75k car. A price dependent implication if there ever was one  But you are right about one thing, it is when we can talk about anything that Hyundai makes AND NOT MENTION ITS PRICE that Hyundai has managed to shed some of those image problems that continue to dog them. The Genesis a step in the right direction, we'll see if they can keep it going.....
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Replying to: houdini1 (May 15, 2009 1:03 pm) Never said they didn't or it wasn't - but what I have been saying is that it can't be a 'luxury' anything - not with that brand name.
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Replying to: captain2 (May 15, 2009 1:16 pm)
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Replying to: houdini1 (May 15, 2009 1:28 pm) Not confusing them at all, but will stick by my contention that what is a 'luxury' car is a lot more than what's on the option lists. And yes, the prestige attached to a brand (usually comes with higher pricing) does have something to do with it. |
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Replying to: captain2 (May 15, 2009 1:12 pm) When Hyundais are free, then we can talk about them without mentioning their price. It's natural to talk about the price of something that costs tens of thousands of dollars... unless that kind of money is just pocket change to you. |
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Replying to: houdini1 (May 15, 2009 1:28 pm) Well, to be fair you can't forget that the definition of "luxury" differs depending on each person. I, for one, don't think the Genesis is a true luxury car just yet, near luxury / entry level luxury, yes. Thing is by my standard the Genesis still lacks enough customer service quality, and material quality to pass for a true luxury car. I still see too many cheap plastic bits inside, and while Hyundai's customer service castly improved over the years it's still not on par with class standards. My belief is if you don;t have the prestige, you need the service quality. For example: BMW has the prestige but not the service, while Infiniti doesn;t have the rpestige yet but have excellent customer service. Hyundai hasn't delivered enough of any of the above. That's my views. Feel free to disagree, but remember there's no right or wrong with this kind of topic, only agree or disagree.
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Replying to: m4d_cow (May 16, 2009 12:00 am)
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