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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: bobad (May 14, 2009 7:32 pm) Definitely a lot of truth in this statement - but also points to part of the problem. Korean cars are still perceived as being cheap (maybe inexpensive a better word) and Hyundai perpetuates the myth by insisting on being the price leader in all vehicle categories, advertising campaigns that seem to want to focus on how much 'cheaper' they are, and further discounting and/or rebating heavily already low prices. The fact that the products themselves are not all that 'cheap' is not the issue. So there remains a significant number of car buyers out there that won't even give Hyundai a first look. And most of them, I would bet, are confirmed Toyota and Honda customers. Remember that it took Toyota a solid 10-15 years (or more) to live down that junk they foisted on us back in the middle-late 60s. Although things do seem to move faster these days, I don't believe it is realisitic to expect too much too soon. Excels and Scoupes live on in infamy!
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Replying to: captain2 (May 15, 2009 11:34 am)  I think the transformation of their image began a couple of years ago. The warranty thing really helped. |
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Replying to: ateixeira (May 15, 2009 11:39 am) If buyers do go to the Hyundai dealer at all, they are certainly anticipating spending a lot less money than they would at the Toy, Nissan, or Honda dealer. |
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Replying to: captain2 (May 15, 2009 11:57 am) Honda doesn't even offer a V8, for instance. Someone who likes the RL but is disappointed that it only has a V6 might consider a Genesis, price notwithstanding. I think the Genesis coupe will also have RWD fans shopping their stores, and not just for the price.
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Replying to: backy (May 14, 2009 3:37 pm) To imply that the Genesis is an objectively 'better' car than that GTR you mention, or FTM several other cars I can think of is a ridiculous contention UNLESS you are also factoring in how much cheaper it is . CRs top ordinal evaluation of the Genesis is also a price dependent rating (near luxury sedans) , The Genesis does not rate as highly (CR) as a number of cars (Infintis, Lexuses, German sedans etc ) that Hyundai would like us to think it is competitive with. They do, of course, happen to cost a bunch more. My point is: if the Genesis was a $50-60k car instead of what it is, I don't believe it garners the COTY awards, you prize so highly. Almost everthing is ultimately price dependent!
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Replying to: ateixeira (May 15, 2009 12:09 pm) |
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Replying to: captain2 (May 15, 2009 11:57 am) Example: What was the base price of a Sonata with AT five years ago? Now it's over $20k. What did a loaded Elantra hatchback (everything but leather) cost five years ago? About $16k. Now it's $20k. What did a decently-equipped Accent cost five years ago? $10k, maybe $11k. Now it's over $15k. There was no such thing as a $30k, let alone $40k, Hyundai five years ago. Now there's six Hyundai models that breech the $30k line, with a loaded Sonata V6 not that far under it. Meanwhile, the sale prices for the Honoytasans are coming down, e.g. Accords, Camrys and Altimas for way under $20k, Civic LX AT sedans for the $15's, Versa hatches with $2500 in rebates, on a $14k car. Personally I haven't noticed Hyundai using the "low price" angle as much as they used to. I see their emphasis more on "value", also pushing the safety angle and now with their "Blue" initiative pushing the fuel economy/green angle, and with XM and soon "Sync" (whatever they'll call it) pushing techhie features. With their upcoming models such as the Tucson replacement they are (gasp) pushing avant-garde styling and design. And they have been talking up their good reviews and awards. Not price as much. |
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Replying to: captain2 (May 15, 2009 12:23 pm) Uh, no... I said the Genesis took 2nd place to the GT-R in the MTCOTY. Last time I checked, 2nd is not better than 1st. But still an accomplishment, considering the other vehicles in the running for MTCOTY. CR's rating of cars is price-dependent only in that cars are grouped by price range. But within that range, there is no weighting for price. In that sense, CR's rankings are price-independent. If you want to play the "what if?" game... if the Genesis were a $50-60k car, it would have a much different feature set, and be a much different and I expect much better car than it is at $33k-42k. So there's no telling where it would end up on the professional reviewers' scorecards.
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Replying to: captain2 (May 15, 2009 11:57 am) They really do make a pretty nice car. 
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Replying to: backy (May 15, 2009 12:37 pm) Uh, YES. Your statement was that the Genesis finished second BUT that was to a $75k car. A price dependent implication if there ever was one  But you are right about one thing, it is when we can talk about anything that Hyundai makes AND NOT MENTION ITS PRICE that Hyundai has managed to shed some of those image problems that continue to dog them. The Genesis a step in the right direction, we'll see if they can keep it going.....
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