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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
3972 messages, Last post on Nov 10, 2009 at 8:29 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: ateixeira (May 14, 2009 12:39 pm) Guilty.  It is sort of fun to razz someone about their Ford (Volvo), Audi (VW) or Nissan (Infiniti). Fun, depending on how well you know the person anyway. Ok, I'm gonna reform. Meanwhile, Hyundai denies reported approach by GM on brand (Forbes) The article doesn't say which brand, but the Hyundai HUMMER has a nice ring to it.
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Replying to: steve_ (May 15, 2009 7:17 am) Ironically Hyundai used to source engines from other Asian makes but now do it on their own, so they've done in the opposite direction. Remember the Mitsubishi Precis? It was a clone of the Hyundai Excel. I think Mitsu supplied the engines for the Excel so they got a clone in exchange for those. Today Hyundai builds its own (ever improving) V6 engines while Porshce relies on Volkswagon. Take that, Porsche. 
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Replying to: m4d_cow (May 15, 2009 5:01 am) You seem to miss my point. A rebadge is still a rebadge, good or bad doesn't matter and is not what I'm trying to point out. So what exactly are you trying to point out, then?  Seems to me that "parts sharing is a bad thing" is exactly what you're trying to say.
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Replying to: tayl0rd (May 15, 2009 9:15 am) parts sharing isn't a bad thing, within certain limits. Pass the limit like GM does and it becomes a bad thing. I take Escalade for example as IMO GM cross the line when they put the parts of Tahoe into Escalade, a car that pretty much demands top dollar. A rebadge is a rebadge. For instance Infiniti G can be named Nissan Skyline (JDM name) and I'd still buy it, alas it's meant to tell people not to think they're buying Infiniti that's a higher brand than a Nissan. I can see where the misunderstanding come from. I looked back at my older posts and I did make the term sound totally negative, my mistake. |
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Replying to: bobad (May 14, 2009 7:32 pm) Definitely a lot of truth in this statement - but also points to part of the problem. Korean cars are still perceived as being cheap (maybe inexpensive a better word) and Hyundai perpetuates the myth by insisting on being the price leader in all vehicle categories, advertising campaigns that seem to want to focus on how much 'cheaper' they are, and further discounting and/or rebating heavily already low prices. The fact that the products themselves are not all that 'cheap' is not the issue. So there remains a significant number of car buyers out there that won't even give Hyundai a first look. And most of them, I would bet, are confirmed Toyota and Honda customers. Remember that it took Toyota a solid 10-15 years (or more) to live down that junk they foisted on us back in the middle-late 60s. Although things do seem to move faster these days, I don't believe it is realisitic to expect too much too soon. Excels and Scoupes live on in infamy!
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Replying to: captain2 (May 15, 2009 11:34 am)  I think the transformation of their image began a couple of years ago. The warranty thing really helped. |
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Replying to: ateixeira (May 15, 2009 11:39 am) If buyers do go to the Hyundai dealer at all, they are certainly anticipating spending a lot less money than they would at the Toy, Nissan, or Honda dealer. |
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Replying to: captain2 (May 15, 2009 11:57 am) Honda doesn't even offer a V8, for instance. Someone who likes the RL but is disappointed that it only has a V6 might consider a Genesis, price notwithstanding. I think the Genesis coupe will also have RWD fans shopping their stores, and not just for the price.
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Replying to: backy (May 14, 2009 3:37 pm) To imply that the Genesis is an objectively 'better' car than that GTR you mention, or FTM several other cars I can think of is a ridiculous contention UNLESS you are also factoring in how much cheaper it is . CRs top ordinal evaluation of the Genesis is also a price dependent rating (near luxury sedans) , The Genesis does not rate as highly (CR) as a number of cars (Infintis, Lexuses, German sedans etc ) that Hyundai would like us to think it is competitive with. They do, of course, happen to cost a bunch more. My point is: if the Genesis was a $50-60k car instead of what it is, I don't believe it garners the COTY awards, you prize so highly. Almost everthing is ultimately price dependent!
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Replying to: ateixeira (May 15, 2009 12:09 pm) |
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