Edmunds.com | Inside Line | Auto Observer Your Account | Help | Directory
You are here:
![[F]](http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com/media/townhall/webxicons/site.gif){kind=small}
Forums
Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4203 messages, Last post on Nov 26, 2009 at 12:55 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
|
Replying to: m4d_cow (May 12, 2009 10:11 pm)
|
|
|
Replying to: lemko (May 13, 2009 6:55 am) It's a fun story. Volkswagen bought both Rolls Royce and Bently and their factories. They outbid BMW. However in an oversight that some VW attorney will never live down, they bought the company, but failed to buy the rights to the Rolls Royce name for use in automobiles. Thus BMW picked up the Rolls Royce name for what amounted to a song, and started building completely new cars with the name Rolls Royce and didn't have to absorb the old factories, workers, or designs. VW did own the name Bentley, and therefore make Bentleys but can't make Rolls. The Rolls uses the BMW V12; the Bentley uses the VW/Audi W12 engine. Interestingly enough the VW Phaeton was basically the same car as the Bentley so there's your "what's in a name" comparison and the accompanying lesson in how reputation impacts sales.
|
|
|
Replying to: tayl0rd (May 13, 2009 5:59 am) Except they may not be. Oh, they may be the same parts, but someone around here was relating the story about how the parts get graded and the ones that meet the highest criteria go into the name brand while the Grade B and C parts get put into the lower end models. So, same parts, but your chances of getting a lemon are less with the name brand. |
|
|
Replying to: lokki (May 13, 2009 9:04 am)
|
|
|
Replying to: houdini1 (May 13, 2009 4:39 am) No, they're not necessarily a bad thing. Say if Hyundai decides to build a new luxury brand, and some parts are shared with Hyundai cars, it wont be a bad thing as long as they're sharing the good parts. Audi TT = loads of VW parts, does that make it a bad car? Nope. Cadillac Escalade = glorified Tahoe, resulting in bad car? Yes, more like an overpriced Tahoe to me. |
|
|
Replying to: lemko (May 13, 2009 10:06 am) Rolls isnt using BMW 7's engine, at least not directly. it's a 6.7L v-12 developed from BMW's 6.0 v12. |
|
|
Just for the record, I think that the Genesis is an excellent car.... I'm curious to see how the dealer experience works out... but from what I've heard here they're doing a good job. That I think, will ultimately be the long-term decision point for the Genesis line. I don't think there's any question about the cars themselves. They're a success. It's how Hyundai handles things when they go wrong... and things will go wrong... ask any BMW or Mercedes owner... I know. My first experience with 'luxury' service was back in the late 80's when I bought an Acura Integra. Acura handled their early model problems well. I remember thinking "I don't care what goes wrong with this car because Acura will fix it as quick as they can, and they're going to try like hell to do it right." If Hyundai can give the same impression to their customers, they're going to rule the (near luxury) world. |
|
|
Replying to: m4d_cow (May 13, 2009 10:18 am)  You base your opinion of the Escalade/Tahoe on what?  Your slip is showing...  To this day, VW cars are some of the most unreliable in the business. Don't believe me, hit the Golf, Touareg, et. al. forums... It's a shame, too, because I really like the Touareg a LOT, but I'd be horrified to own one. Following your opinion, the TT should be horrendous. |
|
|
Replying to: tayl0rd (May 13, 2009 10:48 am)
|
|
|
Replying to: lemko (May 13, 2009 10:56 am)  
|
|
You are here:
Forums
Automotive News & Views Is There Room in the Luxury Market for Hyundai?
New? Join Now!
Forum Tools
Search Forums
Browse by Vehicle
2010 Hyundai Genesis
Browse by Board
Browse by Topic
