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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4208 messages, Last post on Nov 27, 2009 at 12:14 PM
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Replying to: houdini1 (May 10, 2009 8:52 am) Genesis is a luxury car by any reasonable definition. Luxury is real and easy to measure. Prestige is not measurable, and largely a state of mind. Prestige cars may not even be top notch luxury cars, but they're always expensive and/or frivolous.
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Replying to: bobad (May 11, 2009 6:46 am) The price range being discussed hear is near-luxury, especially when we're below $40k. I think the Azera is upscale, while the Geneis is near-luxury. Luxury starts somewhere in the $40s and IMHO price and exclusivity are part of the package. Having said that... I sat in a Genesis at the NY Auto Show and ... wow. very nice. I was impressed even though my expectations were high.
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Replying to: ateixeira (May 11, 2009 10:25 am) When they made a new press release stating that they consider near luxury players as their actual competitors, I thought now we got a match. As my preference is sporty handling the Infiniti G will still be my choice at the price range, but those considering a good sedan with room and plush ride will be pretty happy with the Gen. Just forget the prestige thing, people should know by now that when they drive Lexus they're driving glorified Toyotas (it's said in Japan that Toy brought Lexus brand to Japan to recover customers' falling confidence).
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Replying to: m4d_cow (May 12, 2009 12:15 am) Hmmm...yes, the same way that people who drive Porsche and Audi's should realize that they are driving spiffed up Volkswagens.
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Replying to: houdini1 (May 12, 2009 5:36 am)
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Replying to: lemko (May 12, 2009 6:02 am) That's 1 more good reason to ignore badges and focus on the car. I've never seen a badge I could fit in, much less drive.  Hyundai would be very smart to elevate their entire brand, not just spin off Genesis. So far, that appears to be their intentions. |
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Replying to: houdini1 (May 12, 2009 5:36 am) This of course, doesn't mean a luxury Toyota is bad. Just to point out the perception problems here. P.S: and yes, some Audis are spiffed up VWs (TT to name one). Doesn't make it a bad car though.
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Replying to: lemko (May 12, 2009 6:02 am) Nope. How is it possible when Rolls Royce is owned by BMW?  Plus BMW developed separate platform and specific parts for Rolls use only. Bentley, the same as Rolls, owned by VW but the majority of it's parts are exclusive. Most VW group's cars have separate platforms and parts, while Toyota share parts like crazy. Please remember that Lexus pre-2006 models are rebadged Toyotas and now they put those Toyotas under Lexus brand and kill the Toyota badged ones just to make it simpler.
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Replying to: m4d_cow (May 12, 2009 10:04 pm) I don't see any perception problems unless they are on your part. If you feel it is necessary to point out that some Lexus vehicles are spiffed up Toyotas, then you should not mind me pointing out that some Audis are spiffed up Volkswagens. As you said, it is not a bad thing. The sharing of parts is very cost effective for all manufacturers and is necessary to keep prices down. Your original post seemed to imply that Toyota/Lexus was the only one to do this. Maybe a perception problem on your part?
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Replying to: m4d_cow (May 12, 2009 10:11 pm) If they are quality and reliable parts, what is the problem in that? It's much more efficient and cost effective. It's not like we as consumers don't pay more money for the same stuff in a spiffy new wrapper all the time. Case in point, buying a Pioneer A/V receiver versus buying an Okyo. (I believe it's Okyo; whichever one it is that Radio Shack carries.) Exact same parts, different wrapper; only, one cost significantly more than the other.
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