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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4206 messages, Last post on Nov 26, 2009 at 5:24 PM
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Replying to: bumpy (Jul 03, 2007 5:45 am) |
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Replying to: gagrice (Jul 02, 2007 8:10 pm) Great question. Exactly why I think Hyundai has to do everything right (almost perfect) coming out of the gate (or don't do anything). In other words, they have to almost predict the number of orders (buyers) and the lead time. Preparation is the key. Now regarding the question whether a luxury brand should be established? Hyundai has two routes to take (obviously), continue within its Hyundai brand, and divert outward to a new brand For luxury brand: Status conscious symbol Past history and brand perception For Hyundai brand: Brand recognition, since the luxury will be starting out zero (good or bad). It will be up to Hyundai to build up like the Japanese three did. It won't be easy but it can be done. |
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VW tried luxury an fell flat on their face - and their entrant was not a horrible car, just wearing the wrong badge. If a lux buyer won't seriously consider a German made luxobarge wearing a "VW" in a circle", why will he consider a Korean made unit wearing a swoopy "H" in an oval? That emblem will damn it, no matter how good the car is, itself. Hyundai is 50 years off having legitimate lux chances. They might be able to get up into Lexus ES land, but not into REAL lux land.
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Replying to: fintail (Jul 03, 2007 7:38 am) |
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Replying to: fintail (Jul 03, 2007 7:38 am)
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Replying to: joe97 (Jul 03, 2007 7:50 am) I also don't see the Hyundai name on a luxury vehicle. As someone mentioned, VW found out that doesn't work. Perhaps Hyundai could carry into the $40,000 range, maybe run with Acura, but that's about it. The point really isn't whether Hyundai could BUILD a very competitive luxury car or SUV, the point is whether their brand image would support it. So my opinion is yes to the first--they could build a credible luxury car/SUV and no, they Hyundai name cannot support a price tag over $40,000 -- $45,000 more or less. There are no Honda luxury cars, no Toyota luxury cars, no Chevrolet luxury cars....so Hyundai needs a new name.
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Replying to: Mr_Shiftright (Jul 03, 2007 8:22 am) PS I want luxury, economy and to do my part to save on fossil fuel. Diesel is the only option. I am looking for 30 MPG on the highway in a luxury SUV with alternate fuel. Got any other ideas. |
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Replying to: Mr_Shiftright (Jul 03, 2007 8:22 am)
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Replying to: gagrice (Jul 03, 2007 7:49 am) Maybe the "luxury" term is being overused here. These are cars that are midrange, with a little poshness. Real luxury in a new car today does not start at 30K. |
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