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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fintail (Jan 14, 2009 10:56 am) And it was you who said you don't respect the Lexus ES because it's a gussied-up Camry, or words to that effect. I simply pointed out that is inconsistent with your view that a badge makes all the difference.
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There's been quite a confusion on which make-models are competing with genesis. Earlier Hyundai positioned Genesis as contender for midsize luxury class, meaning it overconfidently chose Lexus GS, Infiniti M, MB Eclass adn the likes as enemies. Bad choice. Then Hyundai officially moved down to easier preys, the near luxury class. It's less crowded, established names are few, and IMO only Lexus ES (for brand catchet) and Buicks (for customer loyalty) pose a challenge. Chrysler's immensely popular 300 is dying and customer confidence for the brand has fallen down the pit. This class is the perfect spot to gather experience and raise the brand's image (hey Lexus Acura and even Audi used to roam here). |
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Replying to: lemko (Jan 14, 2009 10:22 am) With better values around, Lexus is for suckers, Mercedes is for stupid suckers, and the most stupid suckers are the proud ones. #1657 of 1671 Re: First time poster here [backy] by lemko Jan 14, 2009 (10:22 am) Lots of poseurs out there. They'd rather have a Mercedes or a Lexus, etc. but they are too poor or cheap to buy one.
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Replying to: backy (Jan 14, 2009 11:16 am) 
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Replying to: Jozz (Jan 14, 2009 1:03 pm) |
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Replying to: backy (Jan 14, 2009 11:21 am) The market obviously respects the ES, would it feel likewise if it had the Toyota belt buckle? I wouldn't bet on it. The badge indeed makes the difference for that car - to the mass market. Not all of us think as it does. |
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Replying to: fintail (Jan 13, 2009 8:39 pm)  or replace the Airbag:
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Replying to: cviz821 (Jan 14, 2009 2:13 pm)
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Replying to: fintail (Jan 14, 2009 2:15 pm) Genesis - Lexus Photos |
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With better values around, Lexus is for suckers, Mercedes is for stupid suckers, and the most stupid suckers are the proud ones. This is the most pathetic comment I've ever heard. If you don't like it, then dont, but please don't start calling names on other people's choices. Mercedes, Lexus, Audi and the likes have things Hyundai doesn't have yet: 1) Luxury quality product 2) red carpet customer service 3) reputation - image, you name it. Except for number 3, which is debateable, you can't deny that Genesis is still inferior to the big names. Time and experience will fix this like I said.
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