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Is There Room in the Luxury Market for Hyundai?

4239 messages,  Last post on Dec 02, 2009 at 6:53 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#1668 of 4239 Re: [fintail] by backy Jan 14, 2009 (11:16 am)
Replying to: fintail (Jan 14, 2009 10:51 am) I owned Toyotas back then and all I remember is the word "TOYOTA", just like that, in caps (Bold Arial font I guess), on the car. No Viking ship or anything like that. Like this:     They had emblems long ago in Japan and for special stuff like racing, but in the U.S. in recent decades it was plain "TOYOTA" until the oval-shaped emblem with the stylized T. Replies to this message: fintail (Jan 14, 2009 2:07 pm) lemko (Jan 15, 2009 10:46 am)
#1669 of 4239 Re: First time poster here [lemko] by backy Jan 14, 2009 (11:18 am)
Replying to: lemko (Jan 14, 2009 10:22 am) In the case of a Mercedes, it's more like too cheap to keep it running.
#1670 of 4239 Re: [fintail] by backy Jan 14, 2009 (11:21 am)
Replying to: fintail (Jan 14, 2009 10:56 am) Avalon and Maxima are in the same price range as the V6 Genesis. CR for one groups them together for comparison. Some of the auto mags also, e.g. a direct comparison in C/D of the Genesis and Avalon. I guess you can write them a letter and tell them how logical and inconsistent they are.   And it was you who said you don't respect the Lexus ES because it's a gussied-up Camry, or words to that effect. I simply pointed out that is inconsistent with your view that a badge makes all the difference. Replies to this message: fintail (Jan 14, 2009 2:12 pm)
#1671 of 4239 by m4d_cow Jan 14, 2009 (11:53 am)
There's been quite a confusion on which make-models are competing with genesis. Earlier Hyundai positioned Genesis as contender for midsize luxury class, meaning it overconfidently chose Lexus GS, Infiniti M, MB Eclass adn the likes as enemies. Bad choice. Then Hyundai officially moved down to easier preys, the near luxury class. It's less crowded, established names are few, and IMO only Lexus ES (for brand catchet) and Buicks (for customer loyalty) pose a challenge. Chrysler's immensely popular 300 is dying and customer confidence for the brand has fallen down the pit. This class is the perfect spot to gather experience and raise the brand's image (hey Lexus Acura and even Audi used to roam here).
#1672 of 4239 Re: First time poster here [lemko] by Jozz Jan 14, 2009 (1:03 pm)
Replying to: lemko (Jan 14, 2009 10:22 am) Well, if you prefer throwing around labels...   With better values around, Lexus is for suckers, Mercedes is for stupid suckers, and the most stupid suckers are the proud ones.   #1657 of 1671     Re: First time poster here [backy] by lemko     Jan 14, 2009 (10:22 am)   Lots of poseurs out there. They'd rather have a Mercedes or a Lexus, etc. but they are too poor or cheap to buy one. Replies to this message: fintail (Jan 14, 2009 2:08 pm)
#1673 of 4239 Re: [backy] by fintail Jan 14, 2009 (2:07 pm)
Replying to: backy (Jan 14, 2009 11:16 am) Emblem from a 1984:   Replies to this message: lemko (Jan 15, 2009 10:46 am)
#1674 of 4239 Re: First time poster here [Jozz] by fintail Jan 14, 2009 (2:08 pm)
Replying to: Jozz (Jan 14, 2009 1:03 pm) Anyone who doesn't buy a Hyundai is a sucker or a poseur. The swoopy H is where it's at. Now that they have destroyed the cred of the Japanese, BMW and MB better watch their backs...
#1675 of 4239 Re: [backy] by fintail Jan 14, 2009 (2:12 pm)
Replying to: backy (Jan 14, 2009 11:21 am) Yeah, RWD sedan with available V8 vs deluxe Camrys made to appeal to the 50+ crowd...there's some kind of disconnect there.   The market obviously respects the ES, would it feel likewise if it had the Toyota belt buckle? I wouldn't bet on it. The badge indeed makes the difference for that car - to the mass market. Not all of us think as it does.
#1676 of 4239 Re: [fintail] by cviz821 Jan 14, 2009 (2:13 pm)
Replying to: fintail (Jan 13, 2009 8:39 pm) Yes, there is two options for the steering wheel. You can place an emblem over the swoopy H like this :     or replace the Airbag:   Replies to this message: fintail (Jan 14, 2009 2:15 pm) cviz821 (Jan 14, 2009 2:33 pm)
#1677 of 4239 Re: [cviz821] by fintail Jan 14, 2009 (2:15 pm)
Replying to: cviz821 (Jan 14, 2009 2:13 pm) First one looks pretty cheapo, but the second one is convincing. Nice to see consumers doing what the carmaker maybe should have done itself. Replies to this message: cviz821 (Jan 14, 2009 2:33 pm)

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