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Is There Room in the Luxury Market for Hyundai?

4237 messages,  Last post on Dec 01, 2009 at 9:04 PM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#1661 of 4237 Re: [lemko] by ateixeira Jan 14, 2009 (10:49 am)
Replying to: lemko (Jan 14, 2009 10:19 am) Why/how is it any different than Honda's H or Mazda's M?   I dunno, just asking.   To me it's a just a fairly generic letter. Honda's H is not skewed so they probably did that just to avoid litigation.   I don't see that as cheap, though.   Now *this* BYD logo screams cheap:
#1662 of 4237 Re: [lemko] by fintail Jan 14, 2009 (10:51 am)
Replying to: lemko (Jan 14, 2009 10:27 am) In the 80s Toyota had one that looked like a ship or a Viking boat or something, I remember it vaguely. They must have had something built around a T at some time, too. Replies to this message: backy (Jan 14, 2009 11:16 am) fintail (Jan 14, 2009 2:07 pm) lemko (Jan 15, 2009 10:46 am)
#1663 of 4237 Logos by ateixeira Jan 14, 2009 (10:51 am)
Hyundai's actually looks good in 3D:     though in 2D is definitely does not look nearly as good:     Do you feel like the chrome 3D logo looks cheap? I don't...   The 2D one, sure.
#1664 of 4237 Re: [bobad] by fintail Jan 14, 2009 (10:54 am)
Replying to: bobad (Jan 14, 2009 10:26 am) I have a fixation on bad marketing ideas, bad promotion, and poor images of the past.   Yeah, the Genesis is just walking away with the "luxury" market.   Can Hyundai do any wrong? The fanboys here are hilarious. Hyundai dealers maybe?
#1665 of 4237 Re: [backy] by fintail Jan 14, 2009 (10:56 am)
Replying to: backy (Jan 14, 2009 9:21 am) And you first brought the Avalon and Maxima into the thread, which is not logical or consistent. Me adding another model to those which are overpriced somehow makes me worse? You then tried to compare the ES to the Genesis in terms of respect, which is ridiculous. Replies to this message: backy (Jan 14, 2009 11:21 am) fintail (Jan 14, 2009 2:12 pm)
#1666 of 4237 My, my... by m4d_cow Jan 14, 2009 (10:56 am)
IMO the truth is Hyundai NEEDS to have a separate brand for a luxury division, particularly if it wishes to enter US market. Even Toyota with 20 years of stellar reputation in the luxo market with the Crown line (Royal, Majesta, Dinasty, etc...) still needed to create Lexus brand (remember that Lexus was initially a US only brand). It sold well in the early days even though those in the know realize perfectly that they were just rebadged Toyota luxury sedans.   In reality Hyundai still doesn't have customer service, image and products worth of true luxury class. Product pales in comparison with luxury competitors like Infiniti M and Lexus GS. Price-value means little in this class, as shown by Acura RL's horrific sales figure. Service isn't up to standard yet (experience will fix this imo), and image will improve along with time and service quality.   Hyundai was being hasty at first, positioning the Gen to challenge the midsize luxury market. Then it wisen up, chosing to move up to near luxury class first and compete with the likes of ES and Maxima. I believe Hyundai's making sure not to make the same mistake VW did (can you say Phaeton???)   I'm not saying Hyundai has no chance, I'm just saying Hyundai needs more time and experience. Replies to this message: ateixeira (Jan 14, 2009 11:05 am)
#1667 of 4237 Re: My, my... [m4d_cow] by ateixeira Jan 14, 2009 (11:05 am)
Replying to: m4d_cow (Jan 14, 2009 10:56 am) We've debated this before - but the Genesis' prices aren't in luxury territory. Near luxury? Maybe, even then I'm not convinced all models are in near-lux price class, either.   It is a successful (so far) upscale sedan.
#1668 of 4237 Re: [fintail] by backy Jan 14, 2009 (11:16 am)
Replying to: fintail (Jan 14, 2009 10:51 am) I owned Toyotas back then and all I remember is the word "TOYOTA", just like that, in caps (Bold Arial font I guess), on the car. No Viking ship or anything like that. Like this:     They had emblems long ago in Japan and for special stuff like racing, but in the U.S. in recent decades it was plain "TOYOTA" until the oval-shaped emblem with the stylized T. Replies to this message: fintail (Jan 14, 2009 2:07 pm) lemko (Jan 15, 2009 10:46 am)
#1669 of 4237 Re: First time poster here [lemko] by backy Jan 14, 2009 (11:18 am)
Replying to: lemko (Jan 14, 2009 10:22 am) In the case of a Mercedes, it's more like too cheap to keep it running.
#1670 of 4237 Re: [fintail] by backy Jan 14, 2009 (11:21 am)
Replying to: fintail (Jan 14, 2009 10:56 am) Avalon and Maxima are in the same price range as the V6 Genesis. CR for one groups them together for comparison. Some of the auto mags also, e.g. a direct comparison in C/D of the Genesis and Avalon. I guess you can write them a letter and tell them how logical and inconsistent they are.   And it was you who said you don't respect the Lexus ES because it's a gussied-up Camry, or words to that effect. I simply pointed out that is inconsistent with your view that a badge makes all the difference. Replies to this message: fintail (Jan 14, 2009 2:12 pm)

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