Edmunds.com | Inside Line | Auto Observer Your Account | Help | Directory
You are here:
![[F]](http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com/media/townhall/webxicons/site.gif){kind=small}
Forums
Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4239 messages, Last post on Dec 02, 2009 at 6:53 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
|
Replying to: backy (Jan 14, 2009 8:21 am)
|
|
|
Replying to: fintail (Jan 14, 2009 8:23 am)  Owners of other luxury cars are liking the Genesis, saying it stacks up well with other luxury cars they have owned. That's the ultimate testimonial, because there is probably little bias. How can you argue with that? Why is it I don't remember ever seeing a badge on the Genesis? 
|
|
|
Replying to: backy (Jan 14, 2009 8:27 am)
|
|
|
Replying to: lemko (Jan 14, 2009 10:19 am) I dunno, just asking. To me it's a just a fairly generic letter. Honda's H is not skewed so they probably did that just to avoid litigation. I don't see that as cheap, though. Now *this* BYD logo screams cheap: 
|
|
|
Replying to: lemko (Jan 14, 2009 10:27 am)
|
|
Hyundai's actually looks good in 3D:  though in 2D is definitely does not look nearly as good:  Do you feel like the chrome 3D logo looks cheap? I don't... The 2D one, sure. |
|
|
Replying to: bobad (Jan 14, 2009 10:26 am) Yeah, the Genesis is just walking away with the "luxury" market. Can Hyundai do any wrong? The fanboys here are hilarious. Hyundai dealers maybe? |
|
|
Replying to: backy (Jan 14, 2009 9:21 am)
|
|
|
IMO the truth is Hyundai NEEDS to have a separate brand for a luxury division, particularly if it wishes to enter US market. Even Toyota with 20 years of stellar reputation in the luxo market with the Crown line (Royal, Majesta, Dinasty, etc...) still needed to create Lexus brand (remember that Lexus was initially a US only brand). It sold well in the early days even though those in the know realize perfectly that they were just rebadged Toyota luxury sedans. In reality Hyundai still doesn't have customer service, image and products worth of true luxury class. Product pales in comparison with luxury competitors like Infiniti M and Lexus GS. Price-value means little in this class, as shown by Acura RL's horrific sales figure. Service isn't up to standard yet (experience will fix this imo), and image will improve along with time and service quality. Hyundai was being hasty at first, positioning the Gen to challenge the midsize luxury market. Then it wisen up, chosing to move up to near luxury class first and compete with the likes of ES and Maxima. I believe Hyundai's making sure not to make the same mistake VW did (can you say Phaeton???) I'm not saying Hyundai has no chance, I'm just saying Hyundai needs more time and experience.
|
|
You are here:
Forums
Automotive News & Views Is There Room in the Luxury Market for Hyundai?
New? Join Now!
Forum Tools
Search Forums
Browse by Vehicle
2010 Hyundai Genesis
Browse by Board
Browse by Topic
Today's Chats
