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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4204 messages, Last post on Nov 26, 2009 at 6:48 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: backy (Jan 14, 2009 8:27 am) Old memories can hurt attempts at improving an image even when the cars are a thousand times better than a mere 20 years ago. Why would Toyota change its badge if not trying to improve image? It's a subtle, perhaps even subconscious ideal.
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Replying to: backy (Jan 14, 2009 8:27 am) That pretty much describes most Hyundais nowadays. The Sonata was Consumer Reports most reliable car in their survey recently, #1, ahead of all Lexus models. The extended warranty strategy worked to improve their image. People do not even remember the Excel, even if you do. They still have weaker cars in the lower price segments but again, you gotta start somewhere, why not at the top? Sales have been growing, too.
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Replying to: fintail (Jan 14, 2009 8:58 am) |
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Replying to: ateixeira (Jan 14, 2009 9:11 am)
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Replying to: backy (Jan 14, 2009 9:18 am)  Of course all you had to do was wait 2 years, they were worth $2000, but they already had rust on them. To be fair, what did people expect for $4995? You had to spend $10-11 grand, at least, to get even a good compact car. Nothing at all in common with Hyundai's lineup today, IMHO. Except maybe the low price (even then, not as low as the Excel).
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Replying to: fintail (Jan 14, 2009 8:19 am) Since you were the one who brought the Lexus ES into this thread, you are saying then that gives you the right to lecture us about logic and consistency? 
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Replying to: ateixeira (Jan 14, 2009 9:20 am) 
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Replying to: backy (Jan 14, 2009 9:24 am) It's existence is definitely an obstacle for the Genesis' image. But so is the A-class for any AMG or S-class. |
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Replying to: backy (Jan 13, 2009 8:45 pm)
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Replying to: backy (Jan 14, 2009 8:21 am)
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