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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
3976 messages, Last post on Nov 11, 2009 at 1:28 PM
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Replying to: fintail (Jan 13, 2009 12:57 pm) As for the question as to whether there is room for Hyundai in the luxury car segment. The answer is I dont think so right now. I think they need a little more time in the market building high quality beautiful cars for a great price. They need to be building these cars long enough that when people here the word Hyundai they don't think of a rusty old Excel.
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Remember, Lexus had a lot of naysayers in 1990 as well. I'm not saying Gensis is the same as the 1990 LS400, but it's definitely a step in the direction they want to be heading in. |
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Replying to: backy (Jan 13, 2009 8:45 pm) I forgot, according to the Hyundai fanboys here, the swoopy H can do no wrong, everything is done with logic and reason, the pink of perfection in the automotive realm, and to question the actions of these automotive gods is akin to spitting on the pope 
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Replying to: joshuag (Jan 14, 2009 3:57 am) |
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Replying to: bobad (Jan 13, 2009 8:43 pm) Toyota remade it's badge into the belt buckle we see now, right around the time Lexus hit the market, the bigger better 92 Camry hit the market, and the whole organization was ambitiously moving up. It's not a coincidence. "Why is it OK for the rest of the luxury car manufacturers to make their badge famous and recognizable by building great cars, but not Hyundai? " Hyundai is a luxury car manufacturer?
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Replying to: fintail (Jan 14, 2009 8:23 am) It's not the badge... it's the cars. A new badge won't help one bit if people don't want to buy your cars. Toyota already had a well-established reputation for quality cars and strong sales when they changed their badge. Do you think when Toyota came out with the new badge, buyers suddenly thought, "Oooh, I like that new badge much better than the old Toyota emblem! I wasn't considering Toyota before but now with that new badge, I am going to have to check them out." Yeah, right.
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Replying to: backy (Jan 14, 2009 8:27 am) Old memories can hurt attempts at improving an image even when the cars are a thousand times better than a mere 20 years ago. Why would Toyota change its badge if not trying to improve image? It's a subtle, perhaps even subconscious ideal.
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Replying to: backy (Jan 14, 2009 8:27 am) That pretty much describes most Hyundais nowadays. The Sonata was Consumer Reports most reliable car in their survey recently, #1, ahead of all Lexus models. The extended warranty strategy worked to improve their image. People do not even remember the Excel, even if you do. They still have weaker cars in the lower price segments but again, you gotta start somewhere, why not at the top? Sales have been growing, too.
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Replying to: fintail (Jan 14, 2009 8:58 am) |
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Replying to: ateixeira (Jan 14, 2009 9:11 am)
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