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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4216 messages, Last post on Nov 30, 2009 at 7:51 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fintail (Jan 13, 2009 6:32 pm) Unfortunately, that "richer" time is at least two generations ago. About the only buyers who still remember that "richer" time are... Buick buyers! Oh wait, they have a lame badge.  Bottom line: if there was ANY chance changing the swoopy H would significantly increase Hyundai's sales, Hyundai would have taken that step long ago, in a heartbeat. It's just not that easy.
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Replying to: backy (Jan 13, 2009 7:15 pm)
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Replying to: backy (Jan 13, 2009 7:15 pm)  It might be more about longterm image than short term sales. As the price goes up, image counts for something.
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Replying to: cviz821 (Jan 13, 2009 8:28 pm)
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Replying to: fintail (Jan 13, 2009 2:17 pm) Which comes first, the car or the badge? Every famous badge I know of was made famous by the cars wearing it, not the other way around. Hyundai is attempting to do the same thing. Why is it OK for the rest of the luxury car manufacturers to make their badge famous and recognizable by building great cars, but not Hyundai? I think Hyundai has thought about spinning off an upscale division, but decided to work hard and make their current brand acceptable to upscale, quality conscious buyers. I think they have made great strides in the past 3-4 years. They have come from an unpronounceable name with a reputation for making econo-boxes, to a household name with a growing reputation for quality and reliability.
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Replying to: fintail (Jan 13, 2009 8:33 pm)  That Genesis badge on the trunk lid looks cheap to me, like it's made of chromed plastic. But another great thing about America is that folks can stick anything they want on their cars. That badge probably upped the resale value of the car by, what would you estimate, maybe 10%? Or maybe not.
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Replying to: fintail (Jan 13, 2009 12:57 pm) As for the question as to whether there is room for Hyundai in the luxury car segment. The answer is I dont think so right now. I think they need a little more time in the market building high quality beautiful cars for a great price. They need to be building these cars long enough that when people here the word Hyundai they don't think of a rusty old Excel.
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Remember, Lexus had a lot of naysayers in 1990 as well. I'm not saying Gensis is the same as the 1990 LS400, but it's definitely a step in the direction they want to be heading in. |
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Replying to: backy (Jan 13, 2009 8:45 pm) I forgot, according to the Hyundai fanboys here, the swoopy H can do no wrong, everything is done with logic and reason, the pink of perfection in the automotive realm, and to question the actions of these automotive gods is akin to spitting on the pope
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Replying to: joshuag (Jan 14, 2009 3:57 am) |
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