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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4242 messages, Last post on Dec 02, 2009 at 2:51 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fintail (Jan 13, 2009 11:06 am) Do you also see a $35k Avalon or Maxima and think of the 1969 Corolla or 1974 B210? I would guess not. Toyota and Nissan have come a long way since those early tin boxes. And Hyundai has come a long way from the Excel--although my sister had a 1990 Excel and it proved to be one tough little car and not a bad ride for the money.
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Replying to: backy (Jan 13, 2009 12:21 pm) I also see a Lexus ES and I see a tarted up Supercamry  Swoopy H is still a liability, not a positive.
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Replying to: fintail (Jan 13, 2009 11:06 am)
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Replying to: fintail (Jan 13, 2009 12:25 pm) Your Lexus ES comment is interesting though. What you seem to be saying is, a new badge (ala Lexus) won't in itself give the Genesis a luxury image. It's all about the car behind the badge. You don't respect a Lexus ES because it has that magical badge, so why should someone respect a Genesis more if it had a different badge? At least overpricing isn't the issue with the Genesis--or at least not to the degree of the Avalon and Maxima.
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Replying to: fezo (Jan 13, 2009 12:32 pm) |
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Replying to: backy (Jan 13, 2009 12:32 pm) Your incessant picking with anyone who gives criticism to the swoopy H is interesting though  . ES vs Camry is not in any way applicable to the Genesis. The ES is essentially a rebodied Camry with a few more creature comforts and a large profit margin. The Genesis is not a rebodied Sonata and shares little to nothing with it. Genesis is the GS in the Toyolex heirarchy, not the ES. The Genesis is more respectable simply because it is not a reskin made to fool social climbing middle aged women.
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Replying to: fintail (Jan 13, 2009 12:57 pm) But realize just because you won't treat the Genesis seriously because it has that "swoopy H" on it, doesn't mean others won't disagree. No need to slam them because they don't agree with you, now is there? Some of us (like the thousands who are driving a Genesis now) buy a car because we like the car, not because of the $2.98 badge on the trunk lid. |
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Yes, so be it. The badge itself does more damage than the name, simply because it is a remnant from a poorer time. The badge itself moreso than the brand name is always what I have questioned. It's a 90s throwback, and the 90s for Hyundai were like the late 70s for the big Japanese competition. Let's face it, the other makers with upmarket brands created for the NA market have better histories and track records than Hyundai. A Genesis brand would be ideal given the history of the market, but at least make a better looking H for the car. I have never debated the merits of the Genesis itself - no doubt it is a very competent car, but the badging and brand strategy (not the same thing) can and will be questioned. Not everything Hyundai does is golden, far from it. Perhaps those who defend this strategy should go vote with their wallets and buy a new Genesis
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Replying to: fintail (Jan 13, 2009 2:17 pm) If redesigning the H badge will mean a big increase in sales for the Genesis and other Hyundai models, then by golly they should do it immediately. That's a no-brainer. If it would actually work. And while Hyundai is off doing that, GM, Ford, and Chrysler should redesign their badges also, since they are remnants from a poorer time and by doing so they could effect turn-arounds of their companies without the huge government bailouts, layoffs, and other painful steps they are taking right now. In case you wondered...
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Replying to: backy (Jan 13, 2009 3:28 pm) ...so maybe I'd look at one sooner for a fancy commuter, should I live a greater distance from work then. The emblems of the big 2.5 also hearken back to a richer time, and the big 2.5 are trying to draw up some heritage-based patriotism to spur sales. I will say the Buick logo is kind of lame, anyway. But it still doesn't seem as Wally-World-ish as the swoopy H, at least not to my eyes.
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