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Is There Room in the Luxury Market for Hyundai?

3976 messages,  Last post on Nov 11, 2009 at 1:28 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1623 of 3976
Re: First time poster here [ateixeira] by fintail
Jan 13, 2009 (11:06 am)
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Replying to: ateixeira (Jan 13, 2009 10:49 am)

And the American market will make or break the Genesis. I can't see it selling at all in Europe, where Lexus has barely made a dent after all these years. I am sure it is a hit in Seoul, maybe the Chinese will buy a few, it could sell in Oceania...but where else? The H appears very downmarket, I see it and I think of a 1994 Excel. Maybe Hyundai needs a new emblem for its new development.
 
Less than 20 years ago you could still get a cloth interior manual transmission 6cyl S-class.
#1624 of 3976
Re: First time poster here [fintail] by ateixeira
Jan 13, 2009 (11:10 am)
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Replying to: fintail (Jan 13, 2009 11:06 am)

I think China is a big potential market. If they like their big Buicks, here's a direct competitor.
#1625 of 3976
by m4d_cow
Jan 13, 2009 (12:07 pm)
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Perhaps, but this is largely an American sentiment, i.e. that the market should be segmented.
 
Few people realize that companies like MB and Audi also compete in the low end market. MB's A and B-class, Audi A2-A3, and BMW's own 1-series to name a few.
Another side, Toyota is actually also a luxury brand in Asia. Crown series is one of their legendary models. Nissan President is another (they just renamed it to Infiniti Q in US).
#1626 of 3976
Re: First time poster here [fintail] by backy
Jan 13, 2009 (12:21 pm)
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Replying to: fintail (Jan 13, 2009 11:06 am)

...I see it and I think of a 1994 Excel.
 
Do you also see a $35k Avalon or Maxima and think of the 1969 Corolla or 1974 B210? I would guess not. Toyota and Nissan have come a long way since those early tin boxes. And Hyundai has come a long way from the Excel--although my sister had a 1990 Excel and it proved to be one tough little car and not a bad ride for the money.
#1627 of 3976
Re: First time poster here [backy] by fintail
Jan 13, 2009 (12:25 pm)
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Replying to: backy (Jan 13, 2009 12:21 pm)

I see a 35K Avalon or Maxima and I see vastly overpriced cars.
 
I also see a Lexus ES and I see a tarted up Supercamry
 
Swoopy H is still a liability, not a positive.
#1628 of 3976
Re: First time poster here [fintail] by fezo
Jan 13, 2009 (12:32 pm)
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Replying to: fintail (Jan 13, 2009 11:06 am)

I don't know about China. How would they react to cars built in South Korea? I know they have at least a bumpy relationship with Japan which is actually better than it used to be when they had virtually no relationship with them.
#1629 of 3976
Re: First time poster here [fintail] by backy
Jan 13, 2009 (12:32 pm)
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Replying to: fintail (Jan 13, 2009 12:25 pm)

Sure, they're overpriced... EVERY new car is overpriced at list in today's market. But they don't make you think of an econobox from many years ago, just because of their badge, do they?
 
Your Lexus ES comment is interesting though. What you seem to be saying is, a new badge (ala Lexus) won't in itself give the Genesis a luxury image. It's all about the car behind the badge. You don't respect a Lexus ES because it has that magical badge, so why should someone respect a Genesis more if it had a different badge? At least overpricing isn't the issue with the Genesis--or at least not to the degree of the Avalon and Maxima.
#1630 of 3976
Re: First time poster here [fezo] by fintail
Jan 13, 2009 (12:53 pm)
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Replying to: fezo (Jan 13, 2009 12:32 pm)

I was wondering the same thing...maybe since both Korea and much of China were occupied by Japan for some time, they will have that in common and not be very adversarial. I am sure Korea has at least some fears of modern Chinese imperialism - but I suspect they can get along, at least in this commercial venue.
#1631 of 3976
Re: First time poster here [backy] by fintail
Jan 13, 2009 (12:57 pm)
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Replying to: backy (Jan 13, 2009 12:32 pm)

They are also much more distant from the econoboxes of the past, and the logos have changed. The swoopy H is a leftover from when the brand was not so hot, even if some do not wish to admit that it wasn't the most competitive 15 years ago.
 
Your incessant picking with anyone who gives criticism to the swoopy H is interesting though . ES vs Camry is not in any way applicable to the Genesis. The ES is essentially a rebodied Camry with a few more creature comforts and a large profit margin. The Genesis is not a rebodied Sonata and shares little to nothing with it. Genesis is the GS in the Toyolex heirarchy, not the ES. The Genesis is more respectable simply because it is not a reskin made to fool social climbing middle aged women.
#1632 of 3976
Re: First time poster here [fintail] by backy
Jan 13, 2009 (2:07 pm)
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Replying to: fintail (Jan 13, 2009 12:57 pm)

"Incessant picking"? If that is what you call an attempt to ask someone to clarify a post that seems contradictory to what he/she just said, then so be it.
 
But realize just because you won't treat the Genesis seriously because it has that "swoopy H" on it, doesn't mean others won't disagree. No need to slam them because they don't agree with you, now is there? Some of us (like the thousands who are driving a Genesis now) buy a car because we like the car, not because of the $2.98 badge on the trunk lid.

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