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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4239 messages, Last post on Dec 02, 2009 at 6:53 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: m4d_cow (Jan 13, 2009 7:33 am) |
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Replying to: fintail (Jan 12, 2009 12:44 pm) Perhaps, but this is largely an American sentiment, i.e. that the market should be segmented. Chevy is mainstream, Buick is upscale, Cadillac is luxury. Look at how Mercedes operates in Europe. You can get this:  or this:  from the same brand. What you mentioned is probably why we don't see the entry level Benzes in the USA. Even the S class comes in a V6 version - something we never would see here. |
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Replying to: ateixeira (Jan 13, 2009 10:49 am) Less than 20 years ago you could still get a cloth interior manual transmission 6cyl S-class. |
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Replying to: fintail (Jan 13, 2009 11:06 am) |
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Perhaps, but this is largely an American sentiment, i.e. that the market should be segmented. Few people realize that companies like MB and Audi also compete in the low end market. MB's A and B-class, Audi A2-A3, and BMW's own 1-series to name a few. Another side, Toyota is actually also a luxury brand in Asia. Crown series is one of their legendary models. Nissan President is another (they just renamed it to Infiniti Q in US). |
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Replying to: fintail (Jan 13, 2009 11:06 am) Do you also see a $35k Avalon or Maxima and think of the 1969 Corolla or 1974 B210? I would guess not. Toyota and Nissan have come a long way since those early tin boxes. And Hyundai has come a long way from the Excel--although my sister had a 1990 Excel and it proved to be one tough little car and not a bad ride for the money.
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Replying to: backy (Jan 13, 2009 12:21 pm) I also see a Lexus ES and I see a tarted up Supercamry  Swoopy H is still a liability, not a positive.
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Replying to: fintail (Jan 13, 2009 11:06 am)
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Replying to: fintail (Jan 13, 2009 12:25 pm) Your Lexus ES comment is interesting though. What you seem to be saying is, a new badge (ala Lexus) won't in itself give the Genesis a luxury image. It's all about the car behind the badge. You don't respect a Lexus ES because it has that magical badge, so why should someone respect a Genesis more if it had a different badge? At least overpricing isn't the issue with the Genesis--or at least not to the degree of the Avalon and Maxima.
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Replying to: fezo (Jan 13, 2009 12:32 pm) |
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