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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4242 messages, Last post on Dec 02, 2009 at 2:51 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Saab 9-5 Luxury Car???? Well personally I'd categorize the 9-5 in either near luxo or entry level luxury class, along with some Volvo and Acura models. The 9-3 is a beaut imo, while the 9-2x and 9-7x are ironic examples of blatant cloning that wear finer outfits than their respective originals Impreza and Trailblazer. |
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Replying to: m4d_cow (Jan 12, 2009 11:39 am) Infiniti, Acura, and especially Lexus have proven the American market isn't put off by this. I think the new Hyundai brand would work just as well.
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Replying to: backy (Jan 12, 2009 9:44 am) 
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Still, noone can deny the brand Genesis sounds much catchier than Equus right? Along with Infiniti, Acura and Lexus, the Genesis sounds just as majestic. Equus.sp otoh....uhh.... a horse?...... 
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On a side note, the one thing that keep me cold on Hyundai is the hopelessly bland looks on all their models. Sure the Genesis is an improvement (save for the dumb Klingon forehead grille), but I'm still not impressed (the interior is pretty good though). The Gen coupe is the first Hyundai ever I dare call decent looking without being too bland.
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Replying to: m4d_cow (Jan 13, 2009 7:33 am) |
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Replying to: fintail (Jan 12, 2009 12:44 pm) Perhaps, but this is largely an American sentiment, i.e. that the market should be segmented. Chevy is mainstream, Buick is upscale, Cadillac is luxury. Look at how Mercedes operates in Europe. You can get this:  or this:  from the same brand. What you mentioned is probably why we don't see the entry level Benzes in the USA. Even the S class comes in a V6 version - something we never would see here. |
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Replying to: ateixeira (Jan 13, 2009 10:49 am) Less than 20 years ago you could still get a cloth interior manual transmission 6cyl S-class. |
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Replying to: fintail (Jan 13, 2009 11:06 am) |
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Perhaps, but this is largely an American sentiment, i.e. that the market should be segmented. Few people realize that companies like MB and Audi also compete in the low end market. MB's A and B-class, Audi A2-A3, and BMW's own 1-series to name a few. Another side, Toyota is actually also a luxury brand in Asia. Crown series is one of their legendary models. Nissan President is another (they just renamed it to Infiniti Q in US). |
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