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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4242 messages, Last post on Dec 02, 2009 at 2:51 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: sandy25 (Jan 10, 2009 4:53 pm)
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50 journalists pick the Hyundai Genesis as the Car of the Year. Hyundai Genesis and Ford F-150 Win North American Car, Truck of the Year Awards (AutoObserver) |
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Replying to: steve_ (Jan 11, 2009 3:59 pm) I saw in another article not only it was the first S. Korean model to take the honor, but this was also the first luxury model to take the award. |
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Replying to: 101649 (Jan 11, 2009 6:41 am) Yeah, I guess that's a debatable point. But I did LOVE my 9-5's. Anyway, my point was I've owned enough "true" luxury cars to be able to answer bobad's original question. |
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Replying to: steve_ (Jan 11, 2009 3:59 pm)
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Replying to: ateixeira (Jan 12, 2009 9:37 am) * CR's top-ranked sedan in the $30-45k price range * Runner-up for Motor Trend's COTY And... the only luxury car to offer an assurance program that will take your car back within a year if you lose your income. Interesting to see what this will do for Genesis sales--and also competitor sales.
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Replying to: backy (Jan 12, 2009 9:44 am) Now that the TL moved up, should Acura kill the RL out of mercy? |
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Now that the TL moved up, should Acura kill the RL out of mercy? I heard this RL will become the last, Honda has decided to back off from building any larger cars, RWD or V8. |
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My answer for the OP question is: Yes, but not now. Right now IMO cars are classified as: 1) Economy 2) Regular 3) Premium - Near luxury 4) Entry level luxury 5) Upper level luxury 6) Niche class (including exotics) There's no boundary between classes for any brand, in this regard Hyundai's Kia competes in both economy and regular class, while Hyundai's moved upward playing in regular and premium class. Here's the thing, to move up to a true luxury class Hyundai needs more experience and improve the customer service to catch up with class' standards. The best chance to gather such experience is to fight in the premium, a.k.a near luxury class first. This is a role that fits Genesis perfectly. Competition is less fierce in the class, and Genesis already got the good cards to play with. From known competitors only Buick and Lexus ES can pose a threat imo. Lexus buyers are image driven, while Buick customers are seriously loyal. Acura used to be a threat, but the new Darth Vader look will turn off buyers immediately. From this point Hyundai can use the experience and establish a real luxury division, arguably under a new brand name as Americans are seriously image conscious. When that happens for goodness sake please don't name it Equus (sp  ), just name it Genesis Check this out: a) Acura, Lexus, Infiniti, Hyundai, BMW, MB,...Hyundai, doesn't sound right to me b) Acura, Lexus, Infiniti, Equus, BMW, MB,...Equus.... ridiculous. c) Acura, Lexus, Infiniti, Genesis, BMW, MB,... don't you all think the Genesis brand will fit right in? It sounds as catchy as Lexus and Infiniti IMO. 5 more years, 10 at the longest and we may see a true luxury Hyundai. I'll be waiting to see it happen. 
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Saab 9-5 Luxury Car???? Well personally I'd categorize the 9-5 in either near luxo or entry level luxury class, along with some Volvo and Acura models. The 9-3 is a beaut imo, while the 9-2x and 9-7x are ironic examples of blatant cloning that wear finer outfits than their respective originals Impreza and Trailblazer. |
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