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Is There Room in the Luxury Market for Hyundai?

4160 messages, Last post on Nov 22, 2009 at 9:56 PM
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Replying to: fintail (Dec 30, 2008 8:56 am) Does a luxury car have to be a foreign car?? How about a nice Cadillac STS or STS-V for $47,000 to $84,000?!? 'Cadillac' used to be the synonym for 'luxury'!! You don't see an owner taking the 'Wreath & Crest' off his Caddy so that no one will know what it is!!!!
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Replying to: fourteen14 (Dec 30, 2008 12:48 pm) |
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Replying to: fourteen14 (Dec 30, 2008 12:48 pm) Is that sarcasm, or are you for real?
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Replying to: joe97 (Dec 30, 2008 4:52 pm) My remark comes from a conversation that I had with a veteran Acura salesman a few years ago when the fresh new generation TL was in the showroom competing against the older generation RL that year. The TL was clearly superior in nearly all areas, yet the RL was priced about $10,000 more! I asked the guy why anyone would pay so much more money for an inferior model. He claimed that sales of the RL were still quite good, because customers, who were used to MB, BMW, and Cadillac prices, considered the RL a real bargain, but viewed the TL as too plebian in spite of it’s virtues. |
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Replying to: trimaster (Dec 29, 2008 11:57 am) Of course it matters to Genesis owners the most. They are the one's who will decide if the car is a success or not. It all comes down to units sold, not positive posts on a message board by non-owners. But the original post asked for everyone's opinion and I gave mine. My question is a new one, and has nothing to do with the original question. I'm simply asking what luxury car owners think of their Genesis. I think it's a fair and meaningful question. Genesis owners do not get to decide if their car is a success. They do get to decide if they think it measures up as a luxury car. Sales do not determine the quality and engineering of a luxury car. Only customer satisfaction can determine that. In fact, some of the finest luxury cars have the lowest sales figures in the market)
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Hyundai's 2010 Genesis Commercials Will Get Super Bowl Watchers' Attention (Inside Line)
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Replying to: steve_ (Dec 31, 2008 8:41 am) |
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Replying to: bobad (Dec 31, 2008 8:22 am) It doesn't matter what you or I think. What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know. Then you come back & say: Genesis owners do not get to decide if their car is a success. They do get to decide if they think it measures up as a luxury car. If it doesn't matter what you or I think, and Genesis owners don't get to decide if it's a success, then who gets to decide? Sales do not determine the quality and engineering of a luxury car. Only customer satisfaction can determine that. In fact, some of the finest luxury cars have the lowest sales figures in the market) I never said anything about sales determining the quality & engineering of a luxury car. Sales affect profitability and I'm pretty sure they want the Genesis to increase market share. It does the company no good to have a great car that no one buys. That's not Hyundai's plan for this car.
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Replying to: trimaster (Jan 03, 2009 9:32 pm) I just didn't want success (as in sales figures) and quality/engineering that define a luxury car to get confused. A luxury car of the highest order could be a miserable failure, and a pure fraud could be a great sales success. To clarify further, I think luxury car drivers are better qualified to judge whether a car is a luxury car or not. I owned one luxury car years ago, so I'm not a great judge myself. I would like to hear from Genesis owners that have owned luxury brands previous or current to the Genesis, if there are any out there yet. |
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Replying to: bobad (Jan 05, 2009 6:20 am) No prob! I just didn't want success (as in sales figures) and quality/engineering that define a luxury car to get confused. A luxury car of the highest order could be a miserable failure, and a pure fraud could be a great sales success. I understand what you're saying. I don't see many of them here in Florida, but that doesn't mean it's not a nicely made car. You have to give credit where it's due. I think the timing couldn't have been worse for this car, seeing how we're in a recession that appears to have no end in sight. Buying a new car is the last thing on a lot of people's minds right now. Hopefully they won't discontinue the car because of poor sales (in the automotive industryin general.) |
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