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Is There Room in the Luxury Market for Hyundai?

4224 messages,  Last post on Nov 30, 2009 at 7:46 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1583 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [ateixeira] by trimaster
Dec 29, 2008 (12:12 pm)
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Replying to: ateixeira (Dec 29, 2008 11:21 am)

I'm sure it's cost. With the market tanking that was probably a wise decision, too.
  
Plus, they have Kia, and Hyundai is meant to slot above Kia.
  
I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury.

 
That makes sense. I honestly don't know what market they are going for, but whoever it is, they better watch out! It's a very nice car at an unbelievable price.
#1584 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [trimaster] by fintail
Dec 29, 2008 (2:11 pm)
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Replying to: trimaster (Dec 29, 2008 12:12 pm)

The only two hurdles for the car (apart from surviving in a sputtering economy) are the weird grille and the swoopy H...
#1585 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [fintail] by joe97
Dec 29, 2008 (4:14 pm)
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Replying to: fintail (Dec 29, 2008 2:11 pm)

A consumer poll was taken before the arrival of the Genesis into the US showroom - one with the Hyundai logo, and another without - well, obviously we know which one made the cut...
#1586 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [joe97] by fintail
Dec 29, 2008 (5:43 pm)
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Replying to: joe97 (Dec 29, 2008 4:14 pm)

Is it on the steering wheel too?
 
I'll be curious to see sales numbers compared to the like priced competition.
#1587 of 4224
Maybe... by lemko
Dec 29, 2008 (5:55 pm)
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...they should've simply called it the Genesis by Hyundai and completely left the Hyundai name off the car?
#1588 of 4224
Re: Maybe... [lemko] by steve_ HOST
Dec 29, 2008 (6:27 pm)
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Replying to: lemko (Dec 29, 2008 5:55 pm)

Maybe at some point they can just spin off the Genesis car company complete with the requisite latte serving waiting rooms.
#1589 of 4224
Mazda once planned... by lemko
Dec 29, 2008 (6:32 pm)
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...a luxury division of its own called Amati. The attractive 1992 Mazda 929 was a preview of what the aborted Amati would've been.
#1590 of 4224
Re: Mazda once planned... [lemko] by steve_ HOST
Dec 29, 2008 (6:47 pm)
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Replying to: lemko (Dec 29, 2008 6:32 pm)

Good memory - I'd forgotten about that.
 
Here's a blurb:
 
"the junior of two planned Amati sedans came to life as the midsize entry-luxury Mazda Millenia "
 
Mazda Millenia Review
#1591 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [fintail] by joe97
Dec 29, 2008 (7:24 pm)
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Replying to: fintail (Dec 29, 2008 5:43 pm)

Only change was the grille.
 
Sales comparison with some compeititors:
 
August - November (US)
 
M: 1,221 | 1,077 | 1,193 | 1,186 = 4,677
Genesis: 1,177 | 1,029 | 1,121 | 1,151 = 4,478
GS*: 1,686 | 977 | 819 | 721 = 4,203
RL: 316 | 259 | 272 | 234 = 1,081
 
*Includes hybrid model
#1592 of 4224
Re: Is There Room in the Luxury Market for Hyundai? [joe97] by fintail
Dec 30, 2008 (8:56 am)
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Replying to: joe97 (Dec 29, 2008 7:24 pm)

At least the grille doesn't have a big swoopy H with the same part number from a Santa Fe...
 
They still make the RL and the GS?

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