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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4160 messages, Last post on Nov 22, 2009 at 9:56 PM
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Replying to: joe97 (Dec 28, 2008 2:41 pm) I do agree, however, with the assessment Hyundai itself is not a luxury brand, but the Genesis sedan is a luxury model in its own right. Yes it is. It's nice car. Speaking of Lexus, I wonder why Hyundai didn't just create a luxury division like Toyota or Nissan?
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Replying to: trimaster (Dec 29, 2008 11:19 am) Plus, they have Kia, and Hyundai is meant to slot above Kia. I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury.
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Replying to: bobad (Dec 28, 2008 4:23 pm) What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know. I'm responding to the orignal poster's question. Was the original question open to Genesis owner's only? I think I missed that part? Of course it matters to Genesis owners the most. They are the one's who will decide if the car is a success or not. It all comes down to units sold, not positive posts on a message board by non-owners. But the original post asked for everyone's opinion and I gave mine. Like I said, I think te Genesis is a nice car. It's priced perfectly. Much higher and the car would suffer the same fate as the Phaeton. I think they would've been better off creating a luxury division and launching the Genesis there.
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Replying to: ateixeira (Dec 29, 2008 11:21 am) Plus, they have Kia, and Hyundai is meant to slot above Kia. I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury. That makes sense. I honestly don't know what market they are going for, but whoever it is, they better watch out! It's a very nice car at an unbelievable price.
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Replying to: trimaster (Dec 29, 2008 12:12 pm)
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Replying to: fintail (Dec 29, 2008 2:11 pm)
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Replying to: joe97 (Dec 29, 2008 4:14 pm) I'll be curious to see sales numbers compared to the like priced competition.
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...they should've simply called it the Genesis by Hyundai and completely left the Hyundai name off the car?
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Replying to: lemko (Dec 29, 2008 5:55 pm)
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...a luxury division of its own called Amati. The attractive 1992 Mazda 929 was a preview of what the aborted Amati would've been.
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