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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1577 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [trimaster] by bobad
Dec 28, 2008 (4:23 pm)
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Replying to: trimaster (Dec 27, 2008 8:46 pm)

It doesn't matter what you or I think.
 
What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know.
#1578 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [joe97] by donna388
Dec 29, 2008 (10:12 am)
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Replying to: joe97 (Dec 28, 2008 2:41 pm)

"If I recall correctly, the SC debuted first in 91. Lexus
started with LS and ES when the nameplate started."

 
You are correct Joe. The first SC models were the 1992 models,
which of course were available in 1991 as a 1992 model.
The first LS400s were 1990s, available early in 1989.
In the coupes or SCs, there were two models, the SC300 3 Liter six cylinder and the
the SC400 4 L V8. Easily spotted by the rear spoiler. The SC 300 does not come
standard with a spoiler while all SC 400s have one as standard equipment.
Basically the four door LS 400 but in a coupe body. One way to get the six cylinder
motor in a true luxury car. However, there were no sixes for the LS four door sedan.
 
The 1990 Lexus ES250 was simply a Camry re badged as a Lexus but
of course trimmed to a higher luxury level. If I recall correctly, those
were priced some $10K higher than the top-of-the-line Camrys.
#1579 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [donna388] by ateixeira
Dec 29, 2008 (11:02 am)
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Replying to: donna388 (Dec 29, 2008 10:12 am)

Yup, I was gonna bring up the ES250 as well, because a neighbor used to own one. I'd walk by it every day walking my dog.
 
The ES300 came out a couple of years later and was a much better vehicle. Around the same time the up-sized Camry came out as well.
#1580 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [joe97] by trimaster
Dec 29, 2008 (11:19 am)
Reply

Replying to: joe97 (Dec 28, 2008 2:41 pm)

If I recall correctly, the SC debuted first in 91. Lexus started with LS and ES when the nameplate started.
  
I do agree, however, with the assessment Hyundai itself is not a luxury brand, but the Genesis sedan is a luxury model in its own right.

 
Yes it is. It's nice car. Speaking of Lexus, I wonder why Hyundai didn't just create a luxury division like Toyota or Nissan?
#1581 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [trimaster] by ateixeira
Dec 29, 2008 (11:21 am)
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Replying to: trimaster (Dec 29, 2008 11:19 am)

I'm sure it's cost. With the market tanking that was probably a wise decision, too.
 
Plus, they have Kia, and Hyundai is meant to slot above Kia.
 
I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury.
#1582 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [bobad] by trimaster
Dec 29, 2008 (11:57 am)
Reply

Replying to: bobad (Dec 28, 2008 4:23 pm)

It doesn't matter what you or I think.
  
What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know.

 
I'm responding to the orignal poster's question. Was the original question open to Genesis owner's only? I think I missed that part?
 
Of course it matters to Genesis owners the most. They are the one's who will decide if the car is a success or not. It all comes down to units sold, not positive posts on a message board by non-owners. But the original post asked for everyone's opinion and I gave mine.
 
Like I said, I think te Genesis is a nice car. It's priced perfectly. Much higher and the car would suffer the same fate as the Phaeton. I think they would've been better off creating a luxury division and launching the Genesis there.
#1583 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [ateixeira] by trimaster
Dec 29, 2008 (12:12 pm)
Reply

Replying to: ateixeira (Dec 29, 2008 11:21 am)

I'm sure it's cost. With the market tanking that was probably a wise decision, too.
  
Plus, they have Kia, and Hyundai is meant to slot above Kia.
  
I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury.

 
That makes sense. I honestly don't know what market they are going for, but whoever it is, they better watch out! It's a very nice car at an unbelievable price.
#1584 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [trimaster] by fintail
Dec 29, 2008 (2:11 pm)
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Replying to: trimaster (Dec 29, 2008 12:12 pm)

The only two hurdles for the car (apart from surviving in a sputtering economy) are the weird grille and the swoopy H...
#1585 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [fintail] by joe97
Dec 29, 2008 (4:14 pm)
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Replying to: fintail (Dec 29, 2008 2:11 pm)

A consumer poll was taken before the arrival of the Genesis into the US showroom - one with the Hyundai logo, and another without - well, obviously we know which one made the cut...
#1586 of 4250
Re: Is There Room in the Luxury Market for Hyundai? [joe97] by fintail
Dec 29, 2008 (5:43 pm)
Reply

Replying to: joe97 (Dec 29, 2008 4:14 pm)

Is it on the steering wheel too?
 
I'll be curious to see sales numbers compared to the like priced competition.

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