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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4242 messages, Last post on Dec 02, 2009 at 2:51 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Jul 02, 2007 4:18 pm) If someone says "I bought a Mercedes, BMW, Lexus," etc, people will more likely associate that with a luxury car purchase, regardless of the model. If someone says "I bought a Hyundai," that doesn't say luxury. It says many things, but luxury isn't 1 of them. The Genesis is a nice car, but for Hyundai to be considered a luxury car maker I think they need several more models to choose from that are just as good as the Genesis.
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Replying to: trimaster (Dec 27, 2008 8:46 pm) I would agree. But, they are starting as Toyota did with the Lexus. When I bought my LS 400 in 1990, there were two models to choose from, the LS sedan and the SC sport coupe. Of course, Lexus also offered the dealer experience of separate facilities.
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Replying to: sandy25 (Dec 28, 2008 10:35 am) I do agree, however, with the assessment Hyundai itself is not a luxury brand, but the Genesis sedan is a luxury model in its own right.
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Replying to: trimaster (Dec 27, 2008 8:46 pm) What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know.
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Replying to: joe97 (Dec 28, 2008 2:41 pm) started with LS and ES when the nameplate started." You are correct Joe. The first SC models were the 1992 models, which of course were available in 1991 as a 1992 model. The first LS400s were 1990s, available early in 1989. In the coupes or SCs, there were two models, the SC300 3 Liter six cylinder and the the SC400 4 L V8. Easily spotted by the rear spoiler. The SC 300 does not come standard with a spoiler while all SC 400s have one as standard equipment. Basically the four door LS 400 but in a coupe body. One way to get the six cylinder motor in a true luxury car. However, there were no sixes for the LS four door sedan. The 1990 Lexus ES250 was simply a Camry re badged as a Lexus but of course trimmed to a higher luxury level. If I recall correctly, those were priced some $10K higher than the top-of-the-line Camrys.
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Replying to: donna388 (Dec 29, 2008 10:12 am) The ES300 came out a couple of years later and was a much better vehicle. Around the same time the up-sized Camry came out as well. |
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Replying to: joe97 (Dec 28, 2008 2:41 pm) I do agree, however, with the assessment Hyundai itself is not a luxury brand, but the Genesis sedan is a luxury model in its own right. Yes it is. It's nice car. Speaking of Lexus, I wonder why Hyundai didn't just create a luxury division like Toyota or Nissan?
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Replying to: trimaster (Dec 29, 2008 11:19 am) Plus, they have Kia, and Hyundai is meant to slot above Kia. I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury.
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Replying to: bobad (Dec 28, 2008 4:23 pm) What matters most is what the Genesis owners think, especially those who have previously owned so called luxury brands. If they say they're luxury cars, they are. It would be interesting to know the answer. I honestly don't know. I'm responding to the orignal poster's question. Was the original question open to Genesis owner's only? I think I missed that part? Of course it matters to Genesis owners the most. They are the one's who will decide if the car is a success or not. It all comes down to units sold, not positive posts on a message board by non-owners. But the original post asked for everyone's opinion and I gave mine. Like I said, I think te Genesis is a nice car. It's priced perfectly. Much higher and the car would suffer the same fate as the Phaeton. I think they would've been better off creating a luxury division and launching the Genesis there.
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Replying to: ateixeira (Dec 29, 2008 11:21 am) Plus, they have Kia, and Hyundai is meant to slot above Kia. I think Hyundai would be happy to fall between the value brands like Kia, and the luxury brands like Mercedes. Models like the Genesis will help shift their image slightly upscale, though still not quite luxury. That makes sense. I honestly don't know what market they are going for, but whoever it is, they better watch out! It's a very nice car at an unbelievable price.
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