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Is There Room in the Luxury Market for Hyundai?

4214 messages, Last post on Nov 28, 2009 at 8:11 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: fezo (Dec 02, 2008 5:33 pm)
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Replying to: steve_ (Dec 02, 2008 5:36 pm)
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Replying to: ateixeira (Dec 02, 2008 12:21 pm) I have to admit I'm conflicted about what a luxury car is. A. To some, it's a car that most people can't afford. B. To some, it's a car that has top of the line quality, comfort, power, and features C. To some, it's a car with an exclusive luxury badge regardless of price or quality. I go mostly with "B", but I can understand "A". "C" is out of the question for me, as it reflects worship of a meaningless symbol. My guess is that you could take a V8 Genesis, put BMW grill and badges inside and out, and invite a bunch of luxury car aficionados to private test drives. I bet most would readily accept it as a luxury car. If the Genesis is not accepted as a luxury car, so what? If it has all the quality and comfort of the anointed luxury cars, why would most people even care?
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Replying to: fezo (Dec 02, 2008 5:44 pm) |
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Replying to: bobad (Dec 03, 2008 7:26 am) I mean, you can get GPS Navigation in a Fit nowadays, and that used to be considered a luxury. $99 buys you a portable so now everyone's got one. Quality? Nah, a cheap Yaris has great quality. Comfort? Maybe...thing is, BMWs ride hard, my Sienna rides more comfortably than any BMW I've been in the past couple of years. Plus I think "Buick" when I read that word, not necessarily BMW or Mercedes. Power? Again a maybe, as my minivan has 266hp. Insane. Features? Moving target, as mentioned above. Badge? Tough one. This is the precise debate in this thread. Some people are just badge snobs, so the VW Phaeton, which had characteristics A and B above, did not have C, and thus failed in our (shallow?) market. I also agree with your "so what" comment, then again I've never owned a luxury car. |
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http://www.autoblog.com/2008/12/23/hyundai...peed-automatic/ Advanced, light, compact, and their very own. It shows Hyundai has strong in-house engineering capabilities and determination. Not many manufacturers worldwide have developed their own 6 or 8 speeds. Most outsource them or have joint development programs with other manufacturers. Hyundai is doing everything first class, setting high goals, and destined to move up on the pecking order.
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truedat, what you said above. And Hyundai and Kia are very hard workers, they will keep working until they move up higher on the worldwide pecking order. The Long-Haul Warranty was an ingenious idea of theirs. |
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Replying to: bobad (Dec 25, 2008 9:10 am) |
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With all due respect to Hyundai, "destiny" is a dangerous ideal... It wasn't a dangerous ideal for Toyota and Honda.
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"In an effort to fight of the financial squeeze gripping the company, Hyundai will be looking for a new majority share owner, as they put the company up for sale." Hyundai for sale No, there are no plans to rename this discussion to "Is There Room for Hyundai?"
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