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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4148 messages, Last post on Nov 22, 2009 at 1:27 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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I probably wouldn't have caught this if I had not read them on the same day, but let me highlight it. carolinabob wrote: However, it appears many will not admit to problems or just don't understand how a luxury car is supposed to perform - in all categories dm1212 wrote: How can Hyundai's ever be considered Luxury cars? And he goes on to talk about how low pricing on other models disqualifies them. Bob simply had unrealistic expectations. His Azera starts out around $24k list, and even the Limited is just $27k for starters. Clearly that is not luxury territory, yet he clearly has the expectations of a luxury customer. Fact is, even the Limited model (at full MSRP, and who pays that?) is priced below the NADA average price for a new car. That's not luxury, not near-luxury, not even close! It's a below average-car price, and for that the expectations should be, at most, average. Then dm1212 says Hyundai is not even close, well, which is it, guys? Why don't you argue with each other, come up with a verdict, and get back to us.  Fact is, Azera is aspirational, but that's not the same as luxury. The Genesis is a lot closer to the luxury standard, but pricing still puts it firmly in the near-luxury class, even for the V8. I'm not sure what cut off point people use for "luxury", but I'd propose somewhere in the neighborhood of $36-40,000 or so, at least, and by the way that is for a COMPACT. Anything close is near-luxury, maybe 30-36 or so. Below that is mainstream, plain and simple. Bob had completely unrealistic expectations for his Azera. It's priced like a loaded 4 cylinder Accord or Altima, not like a BMW.
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Replying to: ateixeira (Dec 02, 2008 12:21 pm) Welcome to this forum, by the way. I've read your posts on other forums, and you're a welcome addition here. (But next time, bring Varmint with you!) 
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Replying to: tonycd (Dec 02, 2008 5:27 pm)
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Replying to: fezo (Dec 02, 2008 5:33 pm) 
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Replying to: steve_ (Dec 02, 2008 5:36 pm)
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Replying to: ateixeira (Dec 02, 2008 12:21 pm) I have to admit I'm conflicted about what a luxury car is. A. To some, it's a car that most people can't afford. B. To some, it's a car that has top of the line quality, comfort, power, and features C. To some, it's a car with an exclusive luxury badge regardless of price or quality. I go mostly with "B", but I can understand "A". "C" is out of the question for me, as it reflects worship of a meaningless symbol. My guess is that you could take a V8 Genesis, put BMW grill and badges inside and out, and invite a bunch of luxury car aficionados to private test drives. I bet most would readily accept it as a luxury car. If the Genesis is not accepted as a luxury car, so what? If it has all the quality and comfort of the anointed luxury cars, why would most people even care?
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Replying to: fezo (Dec 02, 2008 5:44 pm) |
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Replying to: bobad (Dec 03, 2008 7:26 am) I mean, you can get GPS Navigation in a Fit nowadays, and that used to be considered a luxury. $99 buys you a portable so now everyone's got one. Quality? Nah, a cheap Yaris has great quality. Comfort? Maybe...thing is, BMWs ride hard, my Sienna rides more comfortably than any BMW I've been in the past couple of years. Plus I think "Buick" when I read that word, not necessarily BMW or Mercedes. Power? Again a maybe, as my minivan has 266hp. Insane. Features? Moving target, as mentioned above. Badge? Tough one. This is the precise debate in this thread. Some people are just badge snobs, so the VW Phaeton, which had characteristics A and B above, did not have C, and thus failed in our (shallow?) market. I also agree with your "so what" comment, then again I've never owned a luxury car. |
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http://www.autoblog.com/2008/12/23/hyundai...peed-automatic/ Advanced, light, compact, and their very own. It shows Hyundai has strong in-house engineering capabilities and determination. Not many manufacturers worldwide have developed their own 6 or 8 speeds. Most outsource them or have joint development programs with other manufacturers. Hyundai is doing everything first class, setting high goals, and destined to move up on the pecking order.
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truedat, what you said above. And Hyundai and Kia are very hard workers, they will keep working until they move up higher on the worldwide pecking order. The Long-Haul Warranty was an ingenious idea of theirs. |
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