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Is There Room in the Luxury Market for Hyundai?

4147 messages, Last post on Nov 21, 2009 at 1:56 PM
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Replying to: louiswei (Nov 26, 2008 11:13 pm) Based on that, then I'd guess the majority driving a luxury car aren't considered to be in the group - given leases have dominated in luxury vehicle sales. |
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Replying to: dm1212 (Nov 28, 2008 7:00 pm) I can give you a number of them but you are probably going to tell me they are not luxury cars. By the way, everyone of them I had in mind are from the typical "luxury/premium" brands (i.e. BMW, Lexus) How can Hyundai's ever be considered Luxury cars? You can buy a brand-new Hyundai for under 15,000. The "Genesis" is not a luxury vehicle, it never will be. Genesis fanatics only like the vehicle because of the price tag, and misleading warranty... Just because you can buy a Hyundai for 15K, so what? Actually, it's $9,970, the Accent just grabbed the cheapest MSRP from the Versa for the US market. Anyway, is there a magic line that defines one way or the other? Along the same idiotic lines, can you not consider the GT-R a supercar because Nissan sells a brand new Versa for under 10K? or BMW has its 1er priced under 30K? Saying people like the Genesis simply because of the price tag, and misleading warranty just show how ignorant you are, and the fact you haven't driven one... Hyundai are trash. I personally think VW would change to a Luxury name before Hyundai. (which will never happen either) I won't go into the "Hyundai are trash" since I see other have already touched upon the subject. But, in the case of VW, and fyi, they have a luxury brand already, and it's called Audi. Oh by the way, VW tried its hand on luxury vehicles for the US market, and the automaker failed miserably. |
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I probably wouldn't have caught this if I had not read them on the same day, but let me highlight it. carolinabob wrote: However, it appears many will not admit to problems or just don't understand how a luxury car is supposed to perform - in all categories dm1212 wrote: How can Hyundai's ever be considered Luxury cars? And he goes on to talk about how low pricing on other models disqualifies them. Bob simply had unrealistic expectations. His Azera starts out around $24k list, and even the Limited is just $27k for starters. Clearly that is not luxury territory, yet he clearly has the expectations of a luxury customer. Fact is, even the Limited model (at full MSRP, and who pays that?) is priced below the NADA average price for a new car. That's not luxury, not near-luxury, not even close! It's a below average-car price, and for that the expectations should be, at most, average. Then dm1212 says Hyundai is not even close, well, which is it, guys? Why don't you argue with each other, come up with a verdict, and get back to us. Fact is, Azera is aspirational, but that's not the same as luxury. The Genesis is a lot closer to the luxury standard, but pricing still puts it firmly in the near-luxury class, even for the V8. I'm not sure what cut off point people use for "luxury", but I'd propose somewhere in the neighborhood of $36-40,000 or so, at least, and by the way that is for a COMPACT. Anything close is near-luxury, maybe 30-36 or so. Below that is mainstream, plain and simple. Bob had completely unrealistic expectations for his Azera. It's priced like a loaded 4 cylinder Accord or Altima, not like a BMW.
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Replying to: ateixeira (Dec 02, 2008 12:21 pm) Welcome to this forum, by the way. I've read your posts on other forums, and you're a welcome addition here. (But next time, bring Varmint with you!)
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Replying to: tonycd (Dec 02, 2008 5:27 pm)
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Replying to: fezo (Dec 02, 2008 5:33 pm)
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Replying to: steve_ (Dec 02, 2008 5:36 pm)
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Replying to: ateixeira (Dec 02, 2008 12:21 pm) I have to admit I'm conflicted about what a luxury car is. A. To some, it's a car that most people can't afford. B. To some, it's a car that has top of the line quality, comfort, power, and features C. To some, it's a car with an exclusive luxury badge regardless of price or quality. I go mostly with "B", but I can understand "A". "C" is out of the question for me, as it reflects worship of a meaningless symbol. My guess is that you could take a V8 Genesis, put BMW grill and badges inside and out, and invite a bunch of luxury car aficionados to private test drives. I bet most would readily accept it as a luxury car. If the Genesis is not accepted as a luxury car, so what? If it has all the quality and comfort of the anointed luxury cars, why would most people even care?
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Replying to: fezo (Dec 02, 2008 5:44 pm) |
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Replying to: bobad (Dec 03, 2008 7:26 am) I mean, you can get GPS Navigation in a Fit nowadays, and that used to be considered a luxury. $99 buys you a portable so now everyone's got one. Quality? Nah, a cheap Yaris has great quality. Comfort? Maybe...thing is, BMWs ride hard, my Sienna rides more comfortably than any BMW I've been in the past couple of years. Plus I think "Buick" when I read that word, not necessarily BMW or Mercedes. Power? Again a maybe, as my minivan has 266hp. Insane. Features? Moving target, as mentioned above. Badge? Tough one. This is the precise debate in this thread. Some people are just badge snobs, so the VW Phaeton, which had characteristics A and B above, did not have C, and thus failed in our (shallow?) market. I also agree with your "so what" comment, then again I've never owned a luxury car. |
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