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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
3976 messages, Last post on Nov 11, 2009 at 1:28 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Hyundai is too legit to quit. 
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"Is there room in the luxury market for Hyundai?" could be construed as follows: Total market for luxury cars, in units sold per year: M The equation before August 2008: M = A + B + C + D + F + I + J + L + P + R + ... (hopefully you get the idea) The question in play: After August 2008, will the new equation be: M = A + B + C + D + F + H + I + J + L + P + R + ... , and what will be the value of H? So lattes lab coats and leather seats in waiting rooms don't necessarily need to be a focus of the discussion. Although if some people think they are important to what that future value of "H" becomes, I am fine with that. They just aren't important to me. P.S. I own a luxury-brand car. I also own a Hyundai, and have owned them for over eight years, so I have ownership and dealership experience in both areas. Do I get bonus points for that? 
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Replying to: louiswei (Nov 26, 2008 11:13 pm) As for the wine you mentioned in the link above, I find it surprising that you consider a wine that costs only 200gbp per CASE as something luxurious... How about this? I don't consider YOU a true luxury buyer because you only bought a lowly IS350... |
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Replying to: louiswei (Nov 26, 2008 12:00 pm) Great jumping jiminy, Louis! Just how long do you plan on spending at your dealership? What kind of "luxury" cars are you used to driving that you need all that time at the dealership? You really should consider moving up to a car that doesn't break down all the time. My last 2 cars and 1 truck, with a total of 19 years of ownership, I have spent about 3 hours at the dealership! And that was TOO LONG! I like luxury cars, if they are affordable and reliable. However, that "Luxury Experience" you are so proud of (sipping on expensive ink pens and all) sounds impractical and wasteful to me. Sorry, I don't want to be "treated like royalty at the maintenance facility". I don't want to know them, and I don't want them to ever see me on the premises. Maintenance may be glamorous to you, but despised me! You wouldn't by any chance charge people to paint your fence for you?
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I think that there's a misdefinition here of what luxury actually is. Luxury is not so much about receiving things, but about what doesn't happen. Luxury is the absence of hassles or inconveniences, and the abundance of choices. Want something good to eat? It just appears at your table. No waiting in line shuffling through the buffet line. What you receive will taste good. It won't be cold, or strange tasting, and the guy in front of you won't get the last piece of chocolate cake. Flying first class? Sure the seats are more comfortable, but it's really about having a quiet flight with something decent to eat - guaranteed. That's what you're paying for - the avoidance of annoyances. In the car luxury dealership experience terms, it means that you're in and out promptly, with your loaner car waiting as soon as you're ready for it. If you DO elect to wait, it'll be a comfortable experience. Not cold or noisy, or dirty. If you DO want the car washed, it's an option, and you know they'll do a good job. A a non-luxury dealership, these things may happen, but there's no promise. That's what you pay for. A friend Loaner car? Promised one at time of purchase, but he always had to remind the Service Department - hassle. Car wash? You bet, until he caught the kid washing the car with the windows open so the kid could listen to the stereo cranked up. Fixed the problems the first time? Nope. The mechanics weren't used to working on the Tourags. Didn't know how to diagnose and fix. Another call to Atlanta and we think we've got it this time, Sir. The result? Lexus the next time. Not as good a vehicle, but no hassle, guaranteed. |
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A great luxury is having a good indie shop and not having to deal with surly profiteering dealers at all. They aren't called "stealerships" for nothing, overhead is expensive and someone has to pay for it. I am a dyed in the wool MB fan, but I loathe dealing with MB service departments unless I am buying a small part to install myself. |
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I currently own a LX 470 and a LS 430 and they are both CPO purchased from a Lexus dealer. I bought these particular vehicles because, to me, they are extremely good cars and a very good value. By nature I am CHEAP and like bargains. I do like the dealership very much, not because of the luxury trappings but because last year, on my previous LX, they repainted the entire vehicle because of some very minor paint discolorations. The total cost (I saw the invoice) was over $7500. and they kept it for over 3 weeks to do it properly. It looked brand new. For the 3 weeks I drove a new GS 300. No charge for the paint job...and the LX had been out of warranty for over 2 years. I like the Genesis and I would not be surprised if I own one some day. The Genesis is a tremendous bargain. No matter how good the dealer is it is still all about the car to me. |
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What Luxury car do you pay less then 35k new...none. How can Hyundai's ever be considered Luxury cars? You can buy a brand-new Hyundai for under 15,000. The "Genesis" is not a luxury vehicle, it never will be. Genesis fanatics only like the vehicle because of the price tag, and misleading warranty... Hyundai are trash. I personally think VW would change to a Luxury name before Hyundai. (which will never happen either)
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'Hyundai are trash.' Interesting comment. We here in the Edmunds forums accept your opinion, despite the fact that opinions sometimes brutalize the language or are void of any objective data. Kindly inform Nissan, Acura, BMW, Volvo, Mazda, Saab, and many other very respected nameplates, Hyundai's trash regularly beat their scores in the most recent quality surveys from JD Power, Consumer Reports, Auto Pacific, etc. I own a Genesis, having previously owned an Infiniti and also an Acura, and I will gladly provide (objective) extensive performance data which displays the Hyundai as superior in many categories over the vehicles I owned. A Hyundai luxury vehicle is as hard to accept as the inevitable demise of the Big 3 , the collapse of the US economy and the US Dollar. And yet all of them are a reality.
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Replying to: prosource1 (Nov 28, 2008 7:25 pm)
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