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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4214 messages, Last post on Nov 28, 2009 at 8:11 PM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: iluvmysephia1 (Nov 27, 2008 11:15 am) Luxury market does not only involve cars but also the total ownership experience (which is defined in my previous post). If you are an engineer I'll make this easier for you. Luxury Market is LM Car is A Total ownership experience is B LM = A + B Hyundai has the A covered with the Genesis but is lacking the B and that was I am trying to argue with. I didn't say the car shouldn't be involved and as you can see in my previous post I did acknowledge the Genesis as a very capable car to compete with its luxury brand competitors. What I am arguing here is the B If this is too complicated for you then well... |
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Replying to: steve_ (Nov 27, 2008 11:22 am) Then you probably want to change the thread title because if it's only about the cars the title sure doesn't reflect that. Some like: Is the Genesis, the car, as good as its luxury brand competitors?
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and I get what louiswei is talking about, only I don't agree with him that one needs all the caviar and champagne to go with that Hyundai...umm...I mean Genesis sedan.  Excuse me while I grab some sardines-out-of-a-can out of my Coca-Cola nylon-manufactured lunchbox. BTW-don't let Roger Ebert's review of the latest James Bond flick 'Quantum of Solace' dissuade you from going. It was mah-ve-lous, my son and I traveled 73 miles to a Sierra Vista, AZ, theater from little 'ole cowtown Willcox, AZ, just to see it last night. We weren't disappointed. My son offered a trite little criticism of the movie, and I couldn't disagree with him. He said it will satisfy the X-box and American A.D.D. crowd but could use a bit more dialogue. Right when you're trying to turn a little of your Jesse Stone or Perry Mason on and figure out the characters or the plot another wild action scene steals the spotlight and your thoughts are spilled to smithereens. But, then again, the action/adventure during this film is great and you don't really want to use your noggin at a James Bond movie anyway, do you? 
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Replying to: louiswei (Nov 27, 2008 11:29 am) But one can't say that every luxo buyer cares the same about the experience as you or I may. Hyundai may choose to emphasize the car more than the experience and I think that's legit. The MDX is on the Robb Report list and I don't picture Acura's as having the same cachet that I'd expect to find in a Jag showroom (well, maybe Bentley would be a better example). But where are you going to draw the line? |
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Hyundai is too legit to quit. 
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"Is there room in the luxury market for Hyundai?" could be construed as follows: Total market for luxury cars, in units sold per year: M The equation before August 2008: M = A + B + C + D + F + I + J + L + P + R + ... (hopefully you get the idea) The question in play: After August 2008, will the new equation be: M = A + B + C + D + F + H + I + J + L + P + R + ... , and what will be the value of H? So lattes lab coats and leather seats in waiting rooms don't necessarily need to be a focus of the discussion. Although if some people think they are important to what that future value of "H" becomes, I am fine with that. They just aren't important to me. P.S. I own a luxury-brand car. I also own a Hyundai, and have owned them for over eight years, so I have ownership and dealership experience in both areas. Do I get bonus points for that? 
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Replying to: louiswei (Nov 26, 2008 11:13 pm) As for the wine you mentioned in the link above, I find it surprising that you consider a wine that costs only 200gbp per CASE as something luxurious... How about this? I don't consider YOU a true luxury buyer because you only bought a lowly IS350... |
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Replying to: louiswei (Nov 26, 2008 12:00 pm) Great jumping jiminy, Louis! Just how long do you plan on spending at your dealership? What kind of "luxury" cars are you used to driving that you need all that time at the dealership? You really should consider moving up to a car that doesn't break down all the time. My last 2 cars and 1 truck, with a total of 19 years of ownership, I have spent about 3 hours at the dealership! And that was TOO LONG! I like luxury cars, if they are affordable and reliable. However, that "Luxury Experience" you are so proud of (sipping on expensive ink pens and all) sounds impractical and wasteful to me. Sorry, I don't want to be "treated like royalty at the maintenance facility". I don't want to know them, and I don't want them to ever see me on the premises. Maintenance may be glamorous to you, but despised me! You wouldn't by any chance charge people to paint your fence for you?
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I think that there's a misdefinition here of what luxury actually is. Luxury is not so much about receiving things, but about what doesn't happen. Luxury is the absence of hassles or inconveniences, and the abundance of choices. Want something good to eat? It just appears at your table. No waiting in line shuffling through the buffet line. What you receive will taste good. It won't be cold, or strange tasting, and the guy in front of you won't get the last piece of chocolate cake. Flying first class? Sure the seats are more comfortable, but it's really about having a quiet flight with something decent to eat - guaranteed. That's what you're paying for - the avoidance of annoyances. In the car luxury dealership experience terms, it means that you're in and out promptly, with your loaner car waiting as soon as you're ready for it. If you DO elect to wait, it'll be a comfortable experience. Not cold or noisy, or dirty. If you DO want the car washed, it's an option, and you know they'll do a good job. A a non-luxury dealership, these things may happen, but there's no promise. That's what you pay for. A friend Loaner car? Promised one at time of purchase, but he always had to remind the Service Department - hassle. Car wash? You bet, until he caught the kid washing the car with the windows open so the kid could listen to the stereo cranked up. Fixed the problems the first time? Nope. The mechanics weren't used to working on the Tourags. Didn't know how to diagnose and fix. Another call to Atlanta and we think we've got it this time, Sir. The result? Lexus the next time. Not as good a vehicle, but no hassle, guaranteed. |
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A great luxury is having a good indie shop and not having to deal with surly profiteering dealers at all. They aren't called "stealerships" for nothing, overhead is expensive and someone has to pay for it. I am a dyed in the wool MB fan, but I loathe dealing with MB service departments unless I am buying a small part to install myself. |
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