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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4212 messages, Last post on Nov 28, 2009 at 9:35 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Nov 27, 2008 7:33 am) In my opinion the Genesis is fully capable to hang with its competitors like the GS, 5er and E-class. It is the "total luxury ownership experience" that's lacking for it to compete in the luxury market (which is the topic of this thread). If the topic is something like: For the car only, is the Genesis good enough to compete with the GS, 5er and E then you won't get an argument from me. So based on that, your wine-tasting example is totally irrelevant to the topic.
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umm...the topic of this thread is "Is there Room in the Luxury Market for Hyundai?" To me, that means that this topic is about the cars involved. I can answer simply the question of what this thread is about. Yes, there is room in the luxury market for Hyundai, and they've proved it by producing a very competent RWD large, luxo sedan called the Genesis. Period. You seem to want to follow your own wild hair off in to LA-LA land and talk about the entire experience, including the dealership experience. BTW, are you from L.A.?
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Replying to: louiswei (Nov 27, 2008 11:07 am) And there are plenty of rich people who want good stuff but just want to live in their dungarees and aren't especially interested in the trappings associated with owning their Bentley or whatever. The millionaire next door if you will (the one I know wears a Rolex but drives XC90s). Other folks want to pour over every Robb Report and that's fine too. And for those folks, the Hyundai experience isn't going to satisfy them. Heh, I just went back to Post #1 and realized that I started this discussion. So I think I get dibs on defining just what we are talking about. 
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Replying to: iluvmysephia1 (Nov 27, 2008 11:15 am) Luxury market does not only involve cars but also the total ownership experience (which is defined in my previous post). If you are an engineer I'll make this easier for you. Luxury Market is LM Car is A Total ownership experience is B LM = A + B Hyundai has the A covered with the Genesis but is lacking the B and that was I am trying to argue with. I didn't say the car shouldn't be involved and as you can see in my previous post I did acknowledge the Genesis as a very capable car to compete with its luxury brand competitors. What I am arguing here is the B If this is too complicated for you then well... |
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Replying to: steve_ (Nov 27, 2008 11:22 am) Then you probably want to change the thread title because if it's only about the cars the title sure doesn't reflect that. Some like: Is the Genesis, the car, as good as its luxury brand competitors?
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and I get what louiswei is talking about, only I don't agree with him that one needs all the caviar and champagne to go with that Hyundai...umm...I mean Genesis sedan. Excuse me while I grab some sardines-out-of-a-can out of my Coca-Cola nylon-manufactured lunchbox. BTW-don't let Roger Ebert's review of the latest James Bond flick 'Quantum of Solace' dissuade you from going. It was mah-ve-lous, my son and I traveled 73 miles to a Sierra Vista, AZ, theater from little 'ole cowtown Willcox, AZ, just to see it last night. We weren't disappointed. My son offered a trite little criticism of the movie, and I couldn't disagree with him. He said it will satisfy the X-box and American A.D.D. crowd but could use a bit more dialogue. Right when you're trying to turn a little of your Jesse Stone or Perry Mason on and figure out the characters or the plot another wild action scene steals the spotlight and your thoughts are spilled to smithereens. But, then again, the action/adventure during this film is great and you don't really want to use your noggin at a James Bond movie anyway, do you? 
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Replying to: louiswei (Nov 27, 2008 11:29 am) But one can't say that every luxo buyer cares the same about the experience as you or I may. Hyundai may choose to emphasize the car more than the experience and I think that's legit. The MDX is on the Robb Report list and I don't picture Acura's as having the same cachet that I'd expect to find in a Jag showroom (well, maybe Bentley would be a better example). But where are you going to draw the line? |
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Hyundai is too legit to quit. 
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"Is there room in the luxury market for Hyundai?" could be construed as follows: Total market for luxury cars, in units sold per year: M The equation before August 2008: M = A + B + C + D + F + I + J + L + P + R + ... (hopefully you get the idea) The question in play: After August 2008, will the new equation be: M = A + B + C + D + F + H + I + J + L + P + R + ... , and what will be the value of H? So lattes lab coats and leather seats in waiting rooms don't necessarily need to be a focus of the discussion. Although if some people think they are important to what that future value of "H" becomes, I am fine with that. They just aren't important to me. P.S. I own a luxury-brand car. I also own a Hyundai, and have owned them for over eight years, so I have ownership and dealership experience in both areas. Do I get bonus points for that? 
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Replying to: louiswei (Nov 26, 2008 11:13 pm) As for the wine you mentioned in the link above, I find it surprising that you consider a wine that costs only 200gbp per CASE as something luxurious... How about this? I don't consider YOU a true luxury buyer because you only bought a lowly IS350... |
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