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Is There Room in the Luxury Market for Hyundai?

3976 messages,  Last post on Nov 11, 2009 at 1:28 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1524 of 3976
Re: Unless, of course... [steve_] by louiswei
Nov 26, 2008 (12:00 pm)
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Replying to: steve_ (Nov 26, 2008 10:37 am)

If you think sipping Monte Blanc at your front porch is the same as sipping Monte Blanc at a Ritz Carlton penthouse with an ocean view then well, you don't have to read any further...
 
See my point? It's not the product I am trying to point out here, it's the experience.
 
What's the "experience" then you asked...
 
It's everything you mentioned: giant showroom inside a stand-alone maintenance facility, loaner car for any kind of service as long as one requests it, free espresso (the good kind) and snacks, leather sofa, free wash with every service PLUS:
 
- Reserved parking lot at sporting venus: Philly's Wachovia Center , Atlanta's Turner Field and Miami's Office Depot Center
 
- Receiving benefits when visiting the top resorts and hotels: Lexus Partnership Benefits
 
- Exclusive clubs and associations: MB Community
 
- Getting pampered at and treated like royalty at the maintenance facilities
 
So what's the "experience"? It's almost a lifestyle in a certain extend. Now the question is: Will I get those with buying a Hyundai Genesis?
#1525 of 3976
Re: Unless, of course... [louiswei] by steve_ HOST
Nov 26, 2008 (12:06 pm)
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Replying to: louiswei (Nov 26, 2008 12:00 pm)

Heh, I was referring to my old Mont Blanc fountain pen which has long been overshadowed in the luxo field by other brands. Oops, guess it's a Montblanc. It's been idling so long in a drawer around here I forgot how they spell it.
 
And it still doesn't work as well as a $1.59 Bic Gel. A Visconti probably doesn't either.
 
The only time I stayed at a Ritz Carlton, I had a nice view of the Pentagon City shopping complex.
 
Thanks for the expansion on the partner benefits.
#1526 of 3976
Re: Unless, of course... [louiswei] by backy
Nov 26, 2008 (12:36 pm)
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Replying to: louiswei (Nov 26, 2008 12:00 pm)

Another question is: what are those perks worth to you, and others contemplating buying a luxury car? If they are "priceless", as in the Master Card commercials, then you'll buy a Lexus no matter how good the Genesis is and no matter how much it costs. But what if a dollar value could be attached to them? For example, the dollar value to me of reserved parking in Philly, Atlanta, and Miami is $0. The value of benes when visiting top resorts and hotels is very nearly $0. Exclusive clubs and associations? Again pretty close to $0. Getting treated like "royalty" when I bring my car in for service and having free espresso and leather sofas available at service centers is not important to me, as long as I receive professional, competent service--which I do get from my Hyundai dealer.
 
How much are they worth to you? $5000? $10,000? More?
#1527 of 3976
Re: Unless, of course... [louiswei] by bashogrebash
Nov 26, 2008 (12:54 pm)
Reply

Replying to: louiswei (Nov 26, 2008 10:04 am)

Louis,
 
How are you so sure what a luxury buyer is? I own a Lexus and I'm purchasing a Genesis. I can certainly tell you that I have gotten miserable treatment at Lexus, BMW et al.... It has nothing to do with the make... You wouldn't believe the garbage I had to put up with when I leased the Lexus... Does the local Hyundai dealer subject me to the same dealer antics? SURE! but I'm paying thousands less... What do you have to say to that? I'm a "luxury" buyer and I consider the Genesis a luxury car....
#1528 of 3976
Re: Unless, of course... [louiswei] by bashogrebash
Nov 26, 2008 (12:56 pm)
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Replying to: louiswei (Nov 26, 2008 12:00 pm)

Certainly an educated classy luxury buyer as yourself would know that a Montblanc is a pen and not a beverage...
#1529 of 3976
Re: Unless, of course... [louiswei] by fintail
Nov 26, 2008 (2:16 pm)
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Replying to: louiswei (Nov 26, 2008 12:00 pm)

I like that MB link...it has images of fintails for the M100 group...fintails aren't M100 cars
#1530 of 3976
Re: Unless, of course... [bashogrebash] by louiswei
Nov 26, 2008 (11:13 pm)
Reply

Replying to: bashogrebash (Nov 26, 2008 12:54 pm)

I'm a "luxury" buyer and I consider the Genesis a luxury car....
 
Sir, if I read your post right you LEASED a luxury car.
 
Sorry, you are not a true luxury buyer. I don't consider those who lease a 3-series like for $299/month true luxury buyers.
#1531 of 3976
Re: Unless, of course... [bashogrebash] by louiswei
Nov 26, 2008 (11:18 pm)
Reply

Replying to: bashogrebash (Nov 26, 2008 12:56 pm)

Certainly an educated classy luxury buyer as yourself would know that a Montblanc is a pen and not a beverage...
 
First of all, I said Mont Blanc, not Montblanc. On that note:
 
http://www.everywine.co.uk/every-wine/online/mont-blanc-wine
 
So uh... you were saying?
#1532 of 3976
Re: Unless, of course... [louiswei] by keitha3
Nov 27, 2008 (12:16 am)
Reply

Replying to: louiswei (Nov 26, 2008 11:13 pm)

With respect, how did you become the spokesperson for all luxury buyers? Have you surveyed them all? Honestly, aren't you speaking for yourself and a segment of that market? I only write this because you come across as if you have a truer concept of what constitutes a luxury buyer than others. If I'm mistaken, my apologies.
 
Personally, it isn't all that important if my service department luxuriates me. I'm hardly ever there. I'm in my car most every day, so that's what matters. What I want from a service department is reliable, honest, and good quality service. I'm probably there for only an hour a year.
 
So, yes, if Hyundai offers a product comparable to one costing thousands more, I'd give them a shot, especially if longer term reviews of the new Genesis are positive. If I were to be bothered by the appearance and amenities of the local dealer's service department, then I'd give my daughter $20 to take it to service for me. She'd be thrilled and I'd be sitting on a better quality leather sofa right in the comfort of my own living room.
 
A couple of years ago, I loathed the thought of buying a Hyundai, but no longer. They've come a long, long way imo.
 
Unfortunately, the closest Hyundai dealer doesn't have my trust in the quality, reliable service arena. However, they've been sold to the biggest local dealer which is expanding to a second location. I'll keep my ears and eyes open as to how the new owner does. If all checks out, I'll consider the Genesis a lot more.
 
And, by the way, I've heard quite a few complaints about BMW and Lexus dealers in my area as well over the years. I'd wager that overall service at more mainstream luxury dealers might well be better than the typical Hyundai dealer, but there are exceptions both ways.
#1533 of 3976
Re: Unless, of course... [keitha3] by steve_ HOST
Nov 27, 2008 (7:33 am)
Reply

Replying to: keitha3 (Nov 27, 2008 12:16 am)

This "defining luxury" thread reminds me of a show last week on the Splendid Table, featuring the author of The Wine Trials: 100 Everyday Wines Under $15 that Beat $50 to $150 Wines in Brown-Bag Blind Tastings.
 
One blind tasting group preferred some cheap bottle of wine until the labels were disclosed. Then they all switched over to the Dom Perignon, even though they had just rated it at the bottom of the wine flight they had just sampled.
 
It'd be fun to strip the badges off a Genesis and a few luxury marques and have a focus group rate them on luxury.

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