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Is There Room in the Luxury Market for Hyundai?

4214 messages,  Last post on Nov 28, 2009 at 8:11 PM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1518 of 4214
Re: Unless, of course... [steve_] by backy
Nov 26, 2008 (9:20 am)
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Replying to: steve_ (Nov 26, 2008 8:45 am)

Maybe the dealer figures someone who drives a luxury car would be put off by offering them "only" an Accent. Anyway, for a 15k service (1 hour max) I'd rather wait at the dealer, and use their free wireless Internet, drink their beverages, watch their TV, or check out the new models. For a 30k or 60k service, I like the lift home (can arrange to get a ride back from someone in the family.
 
The Hyundai dealer I bought 2 cars from used to have round-trip shuttle service, which was nice because they would take me downtown to my office and pick me up again in the afternoon. I'd save parking fees. Then they dropped that service, and also their competence declined, so I said good-bye in favor of a dealership closer to home.
#1519 of 4214
Re: Unless, of course... [louiswei] by bobad
Nov 26, 2008 (9:39 am)
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Replying to: louiswei (Nov 24, 2008 12:38 pm)

Sorry, but apparently you don't know what's in a true luxury buyer's mind. In a "true" luxury buyer I don't mean one who wants just the leather seats and all the gadgets. A true luxury buyer wants to be pampered, they want to be treated like royalty and it's the detail that counts.
 
Then please tell me what market the Genesis is in?
 
And just because YOU want to spend lots of money to be pampered like a spoiled child doesn't mean everyone does. I rather pocket the money and skip whatever it is Lexus does to or for you.
#1520 of 4214
2010 Santa Fe Model Changes?? by mdutch
Nov 26, 2008 (10:03 am)
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According to Edmund's website (in the future models section), the Santa Fe is due for a "refresh" for 2010. I am thinking of buying a '09 in the spring, but I wonder if anyone has any info on this refresh (ie. specific changes) and/or if I should wait till the fall and get a new 2010? I'd hate to buy an '09 then a few months later see some further improvements on styling, etc on the '10. Thanks for your replies!
 
mdutch
#1521 of 4214
Re: Unless, of course... [bobad] by louiswei
Nov 26, 2008 (10:04 am)
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Replying to: bobad (Nov 26, 2008 9:39 am)

Then please tell me what market the Genesis is in?
 
Large sedan market like the Buick Lucerne, Pontiac G8, Toyota Avalon, Nissan Maxima, Chrysler 300C and even Hyundai's own Azera. Oh and by the way don't give me that FWD vs. RWD lecture because simply the general buying public don't really care about it. This a Hyundai, a large car and more luxurious than its competitors, that's all. Can the Genesis hang with its luxury competitors like the 5er, E and GS purely based on the car itself? I would think so (I test drove one before). However, would it be a player in the luxury market? Not a chance if it carries the Hyundai badge.
 
I rather pocket the money and skip whatever it is Lexus does to or for you.
 
Please refer to my previous post:
 
Post 1517
 
YOU, sir, does not represent the luxury buyers and you know what, there are A LOT of them out there besides me who want the total luxury ownership experience. Those people, sir, have different priorities when it comes to buying a luxury car and they, sir, ARE THE CORE LUXURY MARKET.
#1522 of 4214
Re: Unless, of course... [louiswei] by steve_ HOST
Nov 26, 2008 (10:37 am)
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Replying to: louiswei (Nov 26, 2008 10:04 am)

Maybe we can set aside the product for a minute and talk some more about what the total experience is. After all, I can go to Costco and buy a Mont Blanc pen but that's not a shop in a Ritz Carlton. (Hey, it was a luxo item 25 years ago).
 
Is it a fancy showroom with classical music. Concierge service? Free maintenance for four years? Leather lounge chairs in the service waiting room? Loaners or free car pickup and delivery? A hand wash with every service?
#1523 of 4214
Re: 2010 Santa Fe Model Changes?? [mdutch] by backy
Nov 26, 2008 (10:44 am)
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Replying to: mdutch (Nov 26, 2008 10:03 am)

I wonder if we can get any hint as to what is in store for the 2010 Santa Fe from the Sonata refresh for 2009. If so, then we can expect tweaks to the front and rear styling (but not to the overall exterior design, as that is pricey), a revamped dash/interior, and tweaks to the engines. Maybe Hyundai will retire the old 2.7L V6 and put the revised-for-2009 3.3L motor with 249 horses in as standard and offer the 3.8L from the Azera as an option?
#1524 of 4214
Re: Unless, of course... [steve_] by louiswei
Nov 26, 2008 (12:00 pm)
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Replying to: steve_ (Nov 26, 2008 10:37 am)

If you think sipping Monte Blanc at your front porch is the same as sipping Monte Blanc at a Ritz Carlton penthouse with an ocean view then well, you don't have to read any further...
 
See my point? It's not the product I am trying to point out here, it's the experience.
 
What's the "experience" then you asked...
 
It's everything you mentioned: giant showroom inside a stand-alone maintenance facility, loaner car for any kind of service as long as one requests it, free espresso (the good kind) and snacks, leather sofa, free wash with every service PLUS:
 
- Reserved parking lot at sporting venus: Philly's Wachovia Center , Atlanta's Turner Field and Miami's Office Depot Center
 
- Receiving benefits when visiting the top resorts and hotels: Lexus Partnership Benefits
 
- Exclusive clubs and associations: MB Community
 
- Getting pampered at and treated like royalty at the maintenance facilities
 
So what's the "experience"? It's almost a lifestyle in a certain extend. Now the question is: Will I get those with buying a Hyundai Genesis?
#1525 of 4214
Re: Unless, of course... [louiswei] by steve_ HOST
Nov 26, 2008 (12:06 pm)
Reply

Replying to: louiswei (Nov 26, 2008 12:00 pm)

Heh, I was referring to my old Mont Blanc fountain pen which has long been overshadowed in the luxo field by other brands. Oops, guess it's a Montblanc. It's been idling so long in a drawer around here I forgot how they spell it.
 
And it still doesn't work as well as a $1.59 Bic Gel. A Visconti probably doesn't either.
 
The only time I stayed at a Ritz Carlton, I had a nice view of the Pentagon City shopping complex.
 
Thanks for the expansion on the partner benefits.
#1526 of 4214
Re: Unless, of course... [louiswei] by backy
Nov 26, 2008 (12:36 pm)
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Replying to: louiswei (Nov 26, 2008 12:00 pm)

Another question is: what are those perks worth to you, and others contemplating buying a luxury car? If they are "priceless", as in the Master Card commercials, then you'll buy a Lexus no matter how good the Genesis is and no matter how much it costs. But what if a dollar value could be attached to them? For example, the dollar value to me of reserved parking in Philly, Atlanta, and Miami is $0. The value of benes when visiting top resorts and hotels is very nearly $0. Exclusive clubs and associations? Again pretty close to $0. Getting treated like "royalty" when I bring my car in for service and having free espresso and leather sofas available at service centers is not important to me, as long as I receive professional, competent service--which I do get from my Hyundai dealer.
 
How much are they worth to you? $5000? $10,000? More?
#1527 of 4214
Re: Unless, of course... [louiswei] by bashogrebash
Nov 26, 2008 (12:54 pm)
Reply

Replying to: louiswei (Nov 26, 2008 10:04 am)

Louis,
 
How are you so sure what a luxury buyer is? I own a Lexus and I'm purchasing a Genesis. I can certainly tell you that I have gotten miserable treatment at Lexus, BMW et al.... It has nothing to do with the make... You wouldn't believe the garbage I had to put up with when I leased the Lexus... Does the local Hyundai dealer subject me to the same dealer antics? SURE! but I'm paying thousands less... What do you have to say to that? I'm a "luxury" buyer and I consider the Genesis a luxury car....

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