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Is There Room in the Luxury Market for Hyundai?

4215 messages, Last post on Nov 30, 2009 at 5:36 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Nov 26, 2008 8:18 am) Loaners are nice if a car has to be kept overnight--which has been so rare for me over the past 10 years or so that it's again not a reason to buy or not buy a car from a particular dealer. But I like the idea they are available if I need them. More important to me is a dealer who will cheerfully give me a lift home or to the office if I request it. And the net access is nice for those 30 minute oil change appointments (the most frequent kind of service), since I can be productive while I wait (unless I decide to chew the fat with a sales rep about their new models...). I am sure that all the people waiting for their trusty Subarus were there for scheduled maintenance.
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Replying to: backy (Nov 26, 2008 8:37 am) I do my own oil changes, but yeah, net access for the quick stuff would be nice. Rides to the office are ok, but you have to get back to the dealer and sometimes that's a pain. If you pay a premium for a Genesis, how hard is it to give the owner an Accent for the day while the 15k service is being done?
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Replying to: cobrazera (Nov 26, 2008 3:38 am) Like I said, you don't understand why people buy luxury brands like BMW, MB and Lexus (not like there is anything wrong with that). People buying those cars because they want the totally luxury ownership experience, not just cars with luxury equipments. How many times do I have to express that... I know some people will say that I don't give a darn because I just want a nice car with all the luxurious goodies like gadgets and leather seats. Well, if that's the case then good for you because you'll have more choices than the true luxury buyers. However since the title of this thread is, and I'll point out again: Is There Room in the Luxury Market for Hyundai? I felt it's important to let people know what does luxury market mean to the traditional luxury buyers, ie the MB, BMW and Lexus owners. |
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Replying to: steve_ (Nov 26, 2008 8:45 am) The Hyundai dealer I bought 2 cars from used to have round-trip shuttle service, which was nice because they would take me downtown to my office and pick me up again in the afternoon. I'd save parking fees. Then they dropped that service, and also their competence declined, so I said good-bye in favor of a dealership closer to home. |
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Replying to: louiswei (Nov 24, 2008 12:38 pm) Then please tell me what market the Genesis is in? And just because YOU want to spend lots of money to be pampered like a spoiled child doesn't mean everyone does. I rather pocket the money and skip whatever it is Lexus does to or for you.
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According to Edmund's website (in the future models section), the Santa Fe is due for a "refresh" for 2010. I am thinking of buying a '09 in the spring, but I wonder if anyone has any info on this refresh (ie. specific changes) and/or if I should wait till the fall and get a new 2010? I'd hate to buy an '09 then a few months later see some further improvements on styling, etc on the '10. Thanks for your replies! mdutch
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Replying to: bobad (Nov 26, 2008 9:39 am) Large sedan market like the Buick Lucerne, Pontiac G8, Toyota Avalon, Nissan Maxima, Chrysler 300C and even Hyundai's own Azera. Oh and by the way don't give me that FWD vs. RWD lecture because simply the general buying public don't really care about it. This a Hyundai, a large car and more luxurious than its competitors, that's all. Can the Genesis hang with its luxury competitors like the 5er, E and GS purely based on the car itself? I would think so (I test drove one before). However, would it be a player in the luxury market? Not a chance if it carries the Hyundai badge. I rather pocket the money and skip whatever it is Lexus does to or for you. Please refer to my previous post: Post 1517 YOU, sir, does not represent the luxury buyers and you know what, there are A LOT of them out there besides me who want the total luxury ownership experience. Those people, sir, have different priorities when it comes to buying a luxury car and they, sir, ARE THE CORE LUXURY MARKET.
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Replying to: louiswei (Nov 26, 2008 10:04 am) Is it a fancy showroom with classical music. Concierge service? Free maintenance for four years? Leather lounge chairs in the service waiting room? Loaners or free car pickup and delivery? A hand wash with every service? |
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Replying to: mdutch (Nov 26, 2008 10:03 am) |
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Replying to: steve_ (Nov 26, 2008 10:37 am) See my point? It's not the product I am trying to point out here, it's the experience. What's the "experience" then you asked... It's everything you mentioned: giant showroom inside a stand-alone maintenance facility, loaner car for any kind of service as long as one requests it, free espresso (the good kind) and snacks, leather sofa, free wash with every service PLUS: - Reserved parking lot at sporting venus: Philly's Wachovia Center , Atlanta's Turner Field and Miami's Office Depot Center - Receiving benefits when visiting the top resorts and hotels: Lexus Partnership Benefits - Exclusive clubs and associations: MB Community - Getting pampered at and treated like royalty at the maintenance facilities So what's the "experience"? It's almost a lifestyle in a certain extend. Now the question is: Will I get those with buying a Hyundai Genesis? |
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