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Is There Room in the Luxury Market for Hyundai?

4160 messages,  Last post on Nov 22, 2009 at 9:56 PM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#1508 of 4160 Re: Unless, of course... [mattandi] by joe97 Nov 25, 2008 (9:26 am)
Replying to: mattandi (Nov 25, 2008 9:16 am) Good point. It's a learning experience and learning curve for Hyundai, just like how far they've come over the past decade or so. I'm sure they're aware of the further improvements which needed to be made on the dealership end, but they are also aware converts from MB to Hyundai (or even a luxury brand down the line) is hard to come by. There maybe a few here and there, but the number is little. Heck, even established brands like Lexus still have trouble getting the Germans.
#1509 of 4160 Re: Unless, of course... [mattandi] by backy Nov 25, 2008 (10:14 am)
Replying to: mattandi (Nov 25, 2008 9:16 am) i agree dealer service is important for success in the car market, but not just for luxury sales. In today's very competitive car market, with prices slashed to the bone, automakers need every advantage they can get. And a big one is exceptional customer service. For example, a few years ago I "fired" the Hyundai dealer where I bought two cars because their service had declined to the point it was unbearable to me. No lattes involved, just general indifference and even incompetence. I switched to a dealer that is actually closer to me, and have had excellent service from them since. Interestingly, that first dealer just went out of business last Friday (actually several dealerships were shut down by the same owner). But I would have no qualms buying a Genesis and having it serviced by the other dealership, even though the physical plant is pretty utilitarian (although there is a fireplace in the customer lounge!).
#1510 of 4160 Re: Yep... [iluvmysephia1] by carolinabob Nov 25, 2008 (12:45 pm)
Replying to: iluvmysephia1 (Nov 25, 2008 9:18 am) Read my post without biais, if that is possible.    It was not what they said, but the tone. That is why I quoted it.   Regardless, this is my last post on any Hyundai site. For those who have not experienced problems with your Azeras or Genesis', congratulations. However, it appears many will not admit to problems or just don't understand how a luxury car is supposed to perform - in all categories. Some people will never admit they made a bad decision, but I am willing to admit it. BTW, the reviews on Edmunds are generally completed within a couple of months of purchasing the ca; too early for problems to have surfaced. Replies to this message: joe97 (Nov 25, 2008 4:34 pm)
#1511 of 4160 Re: Yep... [carolinabob] by joe97 Nov 25, 2008 (4:34 pm)
Replying to: carolinabob (Nov 25, 2008 12:45 pm) it appears many will not admit to problems or just don't understand how a luxury car is supposed to perform - in all categories   So why don't you educate us exactly what these problems are, and how a luxury car is supposed to perform - in all categories, instead of side-stepping the responses posed to you (except for posting the same excerpt time after time)?   I am guessing you're going to come across the issue with a similar Lexus (for example) if you insisit the Genesis has serious problems and can't perform like a luxury car.
#1512 of 4160 Re: Unless, of course... [mattandi] by sandy25 Nov 25, 2008 (8:20 pm)
Replying to: mattandi (Nov 25, 2008 9:16 am) "I'm not convinced that Hyundai is going after the dyed in the wool luxury buyer to steal them away from other luxo brands."   Mattandi - I agree. Pricing for the Genesis starts around $30k. Edmunds.com lists 95 vehicles for sale in the $25-35k price range and another 40 vehicles in the $35-45k range (ok, a lot of these are "duplicates" in that they list both the 08 and 09 models of some vehicles but you get the idea). With the value and features the Genesis offers almost any of the above are good prospects and is where I suspect the sales are coming from.
#1513 of 4160 Re: Unless, of course... [mattandi] by cobrazera Nov 26, 2008 (3:38 am)
Replying to: mattandi (Nov 25, 2008 7:01 am) Why place so much emphasis on the " dealership experience " anyway. My 2 year old Azera ( 19K miles ) has been to the dealer 3 times - for oil changes which took 1/2 hour ( I did it once myself and won't make that mistake again ). IMO, if the car is reliable, one shouldn't worry too much about whether the dealer has latte or just plain joe - 'cause you won't be spending that much time there. Replies to this message: steve_ (Nov 26, 2008 8:18 am) backy (Nov 26, 2008 8:37 am) steve_ (Nov 26, 2008 8:45 am) and 1 more... louiswei (Nov 26, 2008 9:11 am)
#1514 of 4160 Re: Unless, of course... [cobrazera] by steve_ HOST Nov 26, 2008 (8:18 am)
Replying to: cobrazera (Nov 26, 2008 3:38 am) I'm tire kicking and a dealer touted free car washes to me the other day. I pointed to my Subaru that's has its protective coat of winter gray on the lower body panels and said that's why I'm looking mostly at silver cars. They don't show the dirt. I'm paying for that kind of stuff whether I use it or not.   He also touted the car's reliability to me and I bit my tongue about seeing that the service department waiting room was full.   Loaners are nice, and with them, you don't need lattes or loaners or net access. Replies to this message: backy (Nov 26, 2008 8:37 am) steve_ (Nov 26, 2008 8:45 am) backy (Nov 26, 2008 9:20 am)
#1515 of 4160 Re: Unless, of course... [steve_] by backy Nov 26, 2008 (8:37 am)
Replying to: steve_ (Nov 26, 2008 8:18 am) Unless a dealer has a hand wash or all-cloth wash, I ask them to skip it as they can do more harm than good with the "scouring brushes". But it does come in handy and saves a few bucks, especially in winter when it's too cold to wash the car in my driveway and I want to keep the salt off the car. A reason to buy a car there? No.   Loaners are nice if a car has to be kept overnight--which has been so rare for me over the past 10 years or so that it's again not a reason to buy or not buy a car from a particular dealer. But I like the idea they are available if I need them. More important to me is a dealer who will cheerfully give me a lift home or to the office if I request it. And the net access is nice for those 30 minute oil change appointments (the most frequent kind of service), since I can be productive while I wait (unless I decide to chew the fat with a sales rep about their new models...).   I am sure that all the people waiting for their trusty Subarus were there for scheduled maintenance. Replies to this message: steve_ (Nov 26, 2008 8:45 am) backy (Nov 26, 2008 9:20 am)
#1516 of 4160 Re: Unless, of course... [backy] by steve_ HOST Nov 26, 2008 (8:45 am)
Replying to: backy (Nov 26, 2008 8:37 am) Actually it was a Honda dealer. And I bit my tongue about exploding AC compressors too, lol.   I do my own oil changes, but yeah, net access for the quick stuff would be nice. Rides to the office are ok, but you have to get back to the dealer and sometimes that's a pain.   If you pay a premium for a Genesis, how hard is it to give the owner an Accent for the day while the 15k service is being done? Replies to this message: backy (Nov 26, 2008 9:20 am)
#1517 of 4160 Re: Unless, of course... [cobrazera] by louiswei Nov 26, 2008 (9:11 am)
Replying to: cobrazera (Nov 26, 2008 3:38 am) Why place so much emphasis on the " dealership experience " anyway.   Like I said, you don't understand why people buy luxury brands like BMW, MB and Lexus (not like there is anything wrong with that). People buying those cars because they want the totally luxury ownership experience, not just cars with luxury equipments. How many times do I have to express that...   I know some people will say that I don't give a darn because I just want a nice car with all the luxurious goodies like gadgets and leather seats. Well, if that's the case then good for you because you'll have more choices than the true luxury buyers. However since the title of this thread is, and I'll point out again:   Is There Room in the Luxury Market for Hyundai?   I felt it's important to let people know what does luxury market mean to the traditional luxury buyers, ie the MB, BMW and Lexus owners.

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