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Is There Room in the Luxury Market for Hyundai?

4239 messages,  Last post on Dec 02, 2009 at 6:53 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#1501 of 4239 I'll go ahead and by iluvmysephia1 Nov 24, 2008 (6:25 pm)
second that emotion, joe97. If I conjured up a wild hair and decided to go luxury, it would be the Genesis sedan. Not some overly-hyped up Toyo-luxo-schnertiness like Lexus-Schmex-us.
#1502 of 4239 Re: Unless, of course... [louiswei] by mattandi Nov 25, 2008 (7:01 am)
Replying to: louiswei (Nov 24, 2008 12:38 pm) There is some validity to the perspective you present. There are those who just expect the pampering, the extra perks, to be part a parcel of the luxury experience. Even those of us who don't live the luxury lifestyle on a daily basis like to experience it on an occasional basis. Of course, all of us like to simply be treated well. Too many of us who really could not afford the luxury lifestyle availed ourselves of it anyway.   I think we are probably going to turn away from that a bit, and not just in the luxury car market. Hyundai may be well positioned to capitalize on that. Some of us would be content to experience the "luxo" part during the vast majority of the time we spend with a car, simply driving it through our day, and we are willing to give up the latte at the dealership.   Hyundai would do well to listen to their buyers though. Replies to this message: carolinabob (Nov 25, 2008 8:11 am) joe97 (Nov 25, 2008 8:58 am) mattandi (Nov 25, 2008 9:16 am) and 3 more... mattandi (Nov 25, 2008 9:09 am) cobrazera (Nov 26, 2008 3:38 am) steve_ (Nov 26, 2008 8:18 am) backy (Nov 26, 2008 8:37 am) and 2 more... louiswei (Nov 26, 2008 9:11 am)
#1503 of 4239 Re: Unless, of course... [mattandi] by carolinabob Nov 25, 2008 (8:11 am)
Replying to: mattandi (Nov 25, 2008 7:01 am) At least don't insult us.   Because of Hyundai's treatment, both the Genesis and Santa Fe are off my list for 2010/2011 vechicles. I will be looking at Toyota RAV4, Subaru Forrester and Acura, Lexus, Infiniti models.    I took a chance on the Azera and to some degree lost. Will not repeat the mistake with the Genesis. Replies to this message: joe97 (Nov 25, 2008 8:58 am) mattandi (Nov 25, 2008 9:16 am) joe97 (Nov 25, 2008 9:26 am) backy (Nov 25, 2008 10:14 am) sandy25 (Nov 25, 2008 8:20 pm) mattandi (Nov 25, 2008 9:09 am)
#1504 of 4239 Re: Unless, of course... [carolinabob] by joe97 Nov 25, 2008 (8:58 am)
Replying to: carolinabob (Nov 25, 2008 8:11 am) How did Hyundai insult you? Louis and Matt were talking about mostly dealership experience, which I would agree to the extent, as some Hyundai dealerships need to pick it up, especially having a Genesis in the showroom. Still, most dealerships are pretty good in terms of the overall customer experience.   You, on the other hand, sent a letter but didn't get the response you were looking for. If that was an insult, that's a bit of sensitivity on your end. Also, the events which took place between the Lexus and Hyundai couldn't be any different. As with all automakers, they reserve the right not to share with you (or anyone else outside of the organization) about their future products, that's why they can't respond to the letter the way you wanted. The Lexus was following-up with you on your purchase decision. Replies to this message: mattandi (Nov 25, 2008 9:16 am) joe97 (Nov 25, 2008 9:26 am) backy (Nov 25, 2008 10:14 am) sandy25 (Nov 25, 2008 8:20 pm)
#1505 of 4239 Re: Unless, of course... [carolinabob] by mattandi Nov 25, 2008 (9:09 am)
Replying to: carolinabob (Nov 25, 2008 8:11 am) Not sure I see how Hyundai insulted you. They just didn't accept your suggestions.
#1506 of 4239 Re: Unless, of course... [joe97] by mattandi Nov 25, 2008 (9:16 am)
Replying to: joe97 (Nov 25, 2008 8:58 am) Hyundai dealers could kick it up a bit. I don't think it is absolutely necessary for them to do so. Their assault on the luxury market is on price point and feature content, not dealer experience. Many have said they will not be taken seriously unless they up the dealer experience. Everything seems to indicate that is just not how Hyundai is thinking. I'm not convinced that Hyundai is going after the dyed in the wool luxury buyer to steal them away from other luxo brands. Replies to this message: joe97 (Nov 25, 2008 9:26 am) backy (Nov 25, 2008 10:14 am) sandy25 (Nov 25, 2008 8:20 pm)
#1507 of 4239 Yep... by iluvmysephia1 Nov 25, 2008 (9:18 am)
Hyundai didn't insult you. They've got business to attend to. If they responded to everyone's cries for better ideas in their cars they'd be holding up the production line.   Hyundai has occasional trouble with their own employees doing that. I don't see a glaring weakness in the Genesis sedan, or the hot new Genesis Coupe. Do you'all? Replies to this message: carolinabob (Nov 25, 2008 12:45 pm) joe97 (Nov 25, 2008 4:34 pm)
#1508 of 4239 Re: Unless, of course... [mattandi] by joe97 Nov 25, 2008 (9:26 am)
Replying to: mattandi (Nov 25, 2008 9:16 am) Good point. It's a learning experience and learning curve for Hyundai, just like how far they've come over the past decade or so. I'm sure they're aware of the further improvements which needed to be made on the dealership end, but they are also aware converts from MB to Hyundai (or even a luxury brand down the line) is hard to come by. There maybe a few here and there, but the number is little. Heck, even established brands like Lexus still have trouble getting the Germans.
#1509 of 4239 Re: Unless, of course... [mattandi] by backy Nov 25, 2008 (10:14 am)
Replying to: mattandi (Nov 25, 2008 9:16 am) i agree dealer service is important for success in the car market, but not just for luxury sales. In today's very competitive car market, with prices slashed to the bone, automakers need every advantage they can get. And a big one is exceptional customer service. For example, a few years ago I "fired" the Hyundai dealer where I bought two cars because their service had declined to the point it was unbearable to me. No lattes involved, just general indifference and even incompetence. I switched to a dealer that is actually closer to me, and have had excellent service from them since. Interestingly, that first dealer just went out of business last Friday (actually several dealerships were shut down by the same owner). But I would have no qualms buying a Genesis and having it serviced by the other dealership, even though the physical plant is pretty utilitarian (although there is a fireplace in the customer lounge!).
#1510 of 4239 Re: Yep... [iluvmysephia1] by carolinabob Nov 25, 2008 (12:45 pm)
Replying to: iluvmysephia1 (Nov 25, 2008 9:18 am) Read my post without biais, if that is possible.    It was not what they said, but the tone. That is why I quoted it.   Regardless, this is my last post on any Hyundai site. For those who have not experienced problems with your Azeras or Genesis', congratulations. However, it appears many will not admit to problems or just don't understand how a luxury car is supposed to perform - in all categories. Some people will never admit they made a bad decision, but I am willing to admit it. BTW, the reviews on Edmunds are generally completed within a couple of months of purchasing the ca; too early for problems to have surfaced. Replies to this message: joe97 (Nov 25, 2008 4:34 pm)

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