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Is There Room in the Luxury Market for Hyundai?

4208 messages,  Last post on Nov 27, 2009 at 12:14 PM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons


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#1499 of 4208
Re: Unless, of course... [iluvmysephia1] by louiswei
Nov 24, 2008 (12:38 pm)
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Replying to: iluvmysephia1 (Nov 24, 2008 11:49 am)

The topic of this forum is: Is There Room in the Luxury Market for Hyundai? So I am going to focus on what defines a "luxury market".
 
Sorry, but apparently you don't know what's in a true luxury buyer's mind. In a "true" luxury buyer I don't mean one who wants just the leather seats and all the gadgets. A true luxury buyer wants to be pampered, they want to be treated like royalty and it's the detail that counts. If you still don't get what I am saying go to your local Hyundai dealer's maintenance department first then make another trip to your local Lexus dealer's. You probably still won't get the idea of the whole "luxury ownership experience" thingy but at least you'll get an idea of what I am talking about.
 
So Hyundai would be wasting time if they take a customer's opinion/advice seriously? Well if that's the case I guess Lexus has just wasted A LOT of its time...
 
Business doesn't get going if Hyundai takes a customer's opinion/advice seriously? Well if that's the case I guess Lexus never got going since 1989...
 
 
#1500 of 4208
Re: NO way shocks start to go after 250 miles [donna388] by joe97
Nov 24, 2008 (1:52 pm)
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Replying to: donna388 (Oct 11, 2008 7:39 am)

He also has experinced similar problems with the new Genesis.
Why do you think it is impossible for shocks to be bad after only 250 miles when
brand several new Genesis have bad shocks right off the showroom floor?
He has tested three of them, so he should know. He intended on buying one,
but not if they are no better than his Azera.
He also quoted comments by magazine reporters who were saying the same things.

 
The 250 miles he experienced was on the Azera, and not the Genesis. The thing is, he keeps bringing up the same two reviews over and over and over and over, on almost every single of his post...
 
He claims he's doing everyone a favor so those in the market or those looking to purchase one can take into consideration. Except most people in the market for a car doesn't just evaluate the suspension alone, but the whole car, the whole execution. Has he mention anything else from those reviews? Absolutely not.
 
By the way, based on my seat time in the Genesis and talking with others, there was nothing wrong with the suspension on the Genesis. Of course it's not a BMW like Car and Driver, for example, wanted to be, and it's not meant to be. Hyundai designed the car to have a balanced ride, a comfortable and a quite ride. If you are looking for firm handling to near perfection, then this isn't it. Look to the Germans. For your everyday driving needs, the Genesis performs how a luxury sedan is meant to perform.
 
We must face the fact that Hyundai does not know how to properly engineer a
suspension system and that their quality control of shocks is seriously poor.

 
And you can prove this how?
 
Bottom line, you'd have to hand it to Hyundai for a job well done on the Genesis. Are there room for improvements? Of course. And with every new entry/model coming out from Hyundai, it gets better and better.
#1501 of 4208
I'll go ahead and by iluvmysephia1
Nov 24, 2008 (6:25 pm)
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second that emotion, joe97. If I conjured up a wild hair and decided to go luxury, it would be the Genesis sedan. Not some overly-hyped up Toyo-luxo-schnertiness like Lexus-Schmex-us.
#1502 of 4208
Re: Unless, of course... [louiswei] by mattandi
Nov 25, 2008 (7:01 am)
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Replying to: louiswei (Nov 24, 2008 12:38 pm)

There is some validity to the perspective you present. There are those who just expect the pampering, the extra perks, to be part a parcel of the luxury experience. Even those of us who don't live the luxury lifestyle on a daily basis like to experience it on an occasional basis. Of course, all of us like to simply be treated well. Too many of us who really could not afford the luxury lifestyle availed ourselves of it anyway.
 
I think we are probably going to turn away from that a bit, and not just in the luxury car market. Hyundai may be well positioned to capitalize on that. Some of us would be content to experience the "luxo" part during the vast majority of the time we spend with a car, simply driving it through our day, and we are willing to give up the latte at the dealership.
 
Hyundai would do well to listen to their buyers though.
#1503 of 4208
Re: Unless, of course... [mattandi] by carolinabob
Nov 25, 2008 (8:11 am)
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Replying to: mattandi (Nov 25, 2008 7:01 am)

At least don't insult us.
  Because of Hyundai's treatment, both the Genesis and Santa Fe are off my list for 2010/2011 vechicles. I will be looking at Toyota RAV4, Subaru Forrester and Acura, Lexus, Infiniti models.
   I took a chance on the Azera and to some degree lost. Will not repeat the mistake with the Genesis.
#1504 of 4208
Re: Unless, of course... [carolinabob] by joe97
Nov 25, 2008 (8:58 am)
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Replying to: carolinabob (Nov 25, 2008 8:11 am)

How did Hyundai insult you? Louis and Matt were talking about mostly dealership experience, which I would agree to the extent, as some Hyundai dealerships need to pick it up, especially having a Genesis in the showroom. Still, most dealerships are pretty good in terms of the overall customer experience.
 
You, on the other hand, sent a letter but didn't get the response you were looking for. If that was an insult, that's a bit of sensitivity on your end. Also, the events which took place between the Lexus and Hyundai couldn't be any different. As with all automakers, they reserve the right not to share with you (or anyone else outside of the organization) about their future products, that's why they can't respond to the letter the way you wanted. The Lexus was following-up with you on your purchase decision.
#1505 of 4208
Re: Unless, of course... [carolinabob] by mattandi
Nov 25, 2008 (9:09 am)
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Replying to: carolinabob (Nov 25, 2008 8:11 am)

Not sure I see how Hyundai insulted you. They just didn't accept your suggestions.
#1506 of 4208
Re: Unless, of course... [joe97] by mattandi
Nov 25, 2008 (9:16 am)
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Replying to: joe97 (Nov 25, 2008 8:58 am)

Hyundai dealers could kick it up a bit. I don't think it is absolutely necessary for them to do so. Their assault on the luxury market is on price point and feature content, not dealer experience. Many have said they will not be taken seriously unless they up the dealer experience. Everything seems to indicate that is just not how Hyundai is thinking. I'm not convinced that Hyundai is going after the dyed in the wool luxury buyer to steal them away from other luxo brands.
#1507 of 4208
Yep... by iluvmysephia1
Nov 25, 2008 (9:18 am)
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Hyundai didn't insult you. They've got business to attend to. If they responded to everyone's cries for better ideas in their cars they'd be holding up the production line.
 
Hyundai has occasional trouble with their own employees doing that. I don't see a glaring weakness in the Genesis sedan, or the hot new Genesis Coupe. Do you'all?
#1508 of 4208
Re: Unless, of course... [mattandi] by joe97
Nov 25, 2008 (9:26 am)
Reply

Replying to: mattandi (Nov 25, 2008 9:16 am)

Good point. It's a learning experience and learning curve for Hyundai, just like how far they've come over the past decade or so. I'm sure they're aware of the further improvements which needed to be made on the dealership end, but they are also aware converts from MB to Hyundai (or even a luxury brand down the line) is hard to come by. There maybe a few here and there, but the number is little. Heck, even established brands like Lexus still have trouble getting the Germans.

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