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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
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Last year, I wrote to Lexus and told them why I did not purchase one of their cars. Within 2-3 weeks, they called me and we had a nice chat about what I would like to see on their cars. They also sent me brochures on the LS and GS models. I have also communicated with other manufacturers and been cordially treated. But, NOT Hyundai! 08/26 sent a letter to CEO with what I would like to see on the Genesis. Most suggestions were things on the Azera, but not on the Genesis and moving some features from the 4.6 to another package on the 3.8. 09/05 letter stamped received in President's office. 10/02 letter stamped received in Consumer Affairs Dept. 11/21 letter stamped received in Legal Dept. 11/21 letter returned to me with a cover letter from assistant general counsel. Their letter states: "As a matter of course, all correspondence received by HMA containing suggestions for design changes, new products, marketing strategies, advertising slogans or the like, is forwarded to the Legal Department for reply. Please be advised that it is against the policy of HMA to accept unsolicited ideas from persons outside the Hyundai organization. In accordance with this policy, we are returning your correspondence with this letter. Please consider this letter as HMA's response to your August 26, 2008 correspondence." This is why Hyundai will not suceed as a luxury car manufacturer and will ultimately have problems becoming a major factor in the American market.
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Replying to: carolinabob (Nov 24, 2008 8:57 am)  Hershey used to say "don't send us unsolicited ideas." Now they have a more enlightened policy. |
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Replying to: carolinabob (Nov 24, 2008 8:57 am) Making a car with all the luxury features but without the luxury treatment to your customers does not make you a competitor in the luxury car market. Period. louiswei |
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the Genesis already provides one with all that they want in a luxo rig. I'm not looking so that person is not me, but, I think that an honest look right here on Edmunds will find you a bunch that like the Genesis sedan as it is. I have already read their reviews, so don't try and squiggle out of this one like Bret Favre in the grasp of Patrick Kerney. Hyundai is doing well and they just choose not to waste their time...I...I...I mean spend their valuable time responding to people who want something else in their vehicles. Thing of the twisty-turtle-ees a large Company could be turning while they try and keep the production wheel turning? Business gotta keep moving, padres!
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Replying to: iluvmysephia1 (Nov 24, 2008 11:49 am) Sorry, but apparently you don't know what's in a true luxury buyer's mind. In a "true" luxury buyer I don't mean one who wants just the leather seats and all the gadgets. A true luxury buyer wants to be pampered, they want to be treated like royalty and it's the detail that counts. If you still don't get what I am saying go to your local Hyundai dealer's maintenance department first then make another trip to your local Lexus dealer's. You probably still won't get the idea of the whole "luxury ownership experience" thingy but at least you'll get an idea of what I am talking about. So Hyundai would be wasting time if they take a customer's opinion/advice seriously? Well if that's the case I guess Lexus has just wasted A LOT of its time... Business doesn't get going if Hyundai takes a customer's opinion/advice seriously? Well if that's the case I guess Lexus never got going since 1989... 
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Replying to: donna388 (Oct 11, 2008 7:39 am) Why do you think it is impossible for shocks to be bad after only 250 miles when brand several new Genesis have bad shocks right off the showroom floor? He has tested three of them, so he should know. He intended on buying one, but not if they are no better than his Azera. He also quoted comments by magazine reporters who were saying the same things. The 250 miles he experienced was on the Azera, and not the Genesis. The thing is, he keeps bringing up the same two reviews over and over and over and over, on almost every single of his post... He claims he's doing everyone a favor so those in the market or those looking to purchase one can take into consideration. Except most people in the market for a car doesn't just evaluate the suspension alone, but the whole car, the whole execution. Has he mention anything else from those reviews? Absolutely not. By the way, based on my seat time in the Genesis and talking with others, there was nothing wrong with the suspension on the Genesis. Of course it's not a BMW like Car and Driver, for example, wanted to be, and it's not meant to be. Hyundai designed the car to have a balanced ride, a comfortable and a quite ride. If you are looking for firm handling to near perfection, then this isn't it. Look to the Germans. For your everyday driving needs, the Genesis performs how a luxury sedan is meant to perform. We must face the fact that Hyundai does not know how to properly engineer a suspension system and that their quality control of shocks is seriously poor. And you can prove this how? Bottom line, you'd have to hand it to Hyundai for a job well done on the Genesis. Are there room for improvements? Of course. And with every new entry/model coming out from Hyundai, it gets better and better. |
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second that emotion, joe97. If I conjured up a wild hair and decided to go luxury, it would be the Genesis sedan. Not some overly-hyped up Toyo-luxo-schnertiness like Lexus-Schmex-us.
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Replying to: louiswei (Nov 24, 2008 12:38 pm) I think we are probably going to turn away from that a bit, and not just in the luxury car market. Hyundai may be well positioned to capitalize on that. Some of us would be content to experience the "luxo" part during the vast majority of the time we spend with a car, simply driving it through our day, and we are willing to give up the latte at the dealership. Hyundai would do well to listen to their buyers though.
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Replying to: mattandi (Nov 25, 2008 7:01 am) Because of Hyundai's treatment, both the Genesis and Santa Fe are off my list for 2010/2011 vechicles. I will be looking at Toyota RAV4, Subaru Forrester and Acura, Lexus, Infiniti models. I took a chance on the Azera and to some degree lost. Will not repeat the mistake with the Genesis. |
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