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Automotive News & Views Is There Room in the Luxury Market for Hyundai?
4250 messages, Last post on Dec 04, 2009 at 6:46 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: louiswei (Jan 18, 2008 9:13 am) A Lexus owner shopping for value would be looking for a Toyota. In a way, it's good that Hyundai is aiming high, but I think Lexus will simply not respond. And Toyota is easily winning the sales battle vs. Hyundai. It's not a bad idea for Hyundai to use that marketing, though, because their customers are indeed shopping for value, and will feel better about their purchase when it's compared to upscale brands. Hyundai has Kia on the low end so that can slowly creep upscale, but a company that sold the Excel and Scoupe will never, ever, be on par with Lexus in the minds of customers. You'd have to erase everyone's memory.
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Replying to: ateixeira (Jan 18, 2008 10:38 am) "Never" is a very long time. Memories fade. People die--new buyers replace them.
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Replying to: backy (Jan 18, 2008 1:14 pm) I have no beef against Genesis, no beef against VC and absolutely no beef against Hyundai going after the luxury market. What I have beef against is the idea of Hyundai challenging the luxury brands with the Hyundai badge. So, in simpler terms, I am not questioning Hyundai's ability to make luxury cars, I am questioning their business decision. |
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Replying to: louiswei (Jan 18, 2008 2:25 pm) |
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Replying to: mpuzach (Jan 18, 2008 3:06 pm) 
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Replying to: louiswei (Jan 18, 2008 2:25 pm)
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Replying to: fintail (Jan 18, 2008 3:54 pm) Ding Ding Ding... BINGO!!! |
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Replying to: louiswei (Jan 18, 2008 2:25 pm) Putting a different badge on the Genesis won't make it a better car than it is. But it will add considerably to Hyundai's costs for marketing, selling, and supporting the Genesis. Also it would delay the launch of the Genesis, since it would take time to construct the new marque. Hyundai's brand needs shining up; Genesis can help do that, until Hyundai is ready to launch a luxury brand. I don't think 2008 is the year for that. |
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Replying to: louiswei (Jan 18, 2008 9:18 am) Hyundai is pushing the issue. Whether or not buyers will "buy it" remains to be seen. There are a variety of reasons I would not seriously consider an RX that have nothing to do with price. Primarily, my wife just does not like them. She never has cared for the look. Once I get to that, there is not much reason to continue. Actually the GX more closely meets what I am looking for right now. Starbucks has conclusively shown that people are willing to pay stupid $$$ for coffee and cookies. They built quite an empire along the way. I suppose I could thank the salesman for Lexus figuring out a way to get others to pay it for me.
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Replying to: louiswei (Jan 18, 2008 9:13 am) Again, Hyundai execs are smiling at that thought. Hardly any Lexus buyers are the so called "value buyers". Now, I know you didn't really mean to suggest that the typical Lexus buyer considers value to be unimportant. 
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