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Is There Room in the Luxury Market for Hyundai?

4250 messages,  Last post on Dec 04, 2009 at 6:46 AM

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What is this discussion about? Hyundai Equus, Hyundai Genesis, Car Comparisons

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#12 of 4250 Preliminary List by joe97 Jul 02, 2007 (5:46 pm)
Luxury Brand Name Dealer Network Strategy and Logistics (umbrella for many sub-items) And most importantly:   Product Portfolio   I think the Veracruz should shift over, the RWD sedan and coupe obviously, with another sporty coupe slotting in the current spot of Tiburon. Also, the production of Portico concept and the more luxurious version of the RWD sedan (LWB).   I wouldn't mind seeing the brand name called Genesis Replies to this message: gagrice (Jul 02, 2007 8:10 pm) joe97 (Jul 03, 2007 6:56 am)
#13 of 4250 I dunno... by andre1969 Jul 02, 2007 (6:01 pm)
how ready Hyundai is to enter the luxury market, but I have to admit that the Azera's pretty nice. Heck, even in its cheapest form, with the velour interior, it looks like they definitely put some effort into it.
#14 of 4250 If what I've read about the Genesis concept is any indication... by mpuzach Jul 02, 2007 (7:52 pm)
...Hyundai could very well become a force to be reckoned with in the luxury market. Though I don't think there's been any info released on the interior yet, what we do know includes:   V8 power with "well over 300 hp". Rear wheel drive. 0 - 60 in "well under 6 seconds". Exterior styling with more than a hint of the current BMW 7-series. As proven by the current Santa Fe, Azera, and Veracruz, a company with plenty of determination to out-class the class leaders.   As a life-long "car guy" (actually, I'm probably more of a "car snob"), until very recently you'd have had a better chance of seeing me fly to the moon than owning a Hyundai. That changed after my first test drive of a 2007 Santa Fe. I'm now the proud owner of a 2007 Santa Fe Limited AWD. It's an outstanding SUV and I couldn't be happier with it. If Hyundai produces the luxury Genesis (which seems to be a virtually sure thing), I'll be first in line to check it out. In fact, I'll go so far as to say that I'll take a close look at it not even though it's a Hyundai but because it's a Hyundai.
#15 of 4250 Re: Preliminary List [joe97] by gagrice Jul 02, 2007 (8:10 pm)
Replying to: joe97 (Jul 02, 2007 5:46 pm) Do you think that Hyundai can ramp up production fast enough to supply another network of dealers? If they cannot build enough Sonata 4 cylinders and are selling out on Veracruz it looks to me like they need more production facilities. Replies to this message: joe97 (Jul 03, 2007 6:56 am)
#16 of 4250 I think that once people realize by iluvmysephia1 Jul 02, 2007 (9:45 pm)
that Lexus is merely smoke and mirrors and Mercedes is ultra-snobbery at its best...that Hyundai and their new rear-wheel drive Genesis sedan, Veracruz diesel variants and et all, will prevail.   It's hard for me to look past the great value Kia and Hyundai bring to the marketplace, and I'm not really a large car or luxury car fanatic...but the new Genesis RWD smacks of reality for mass conversions. No, beyond just handing out flowers at the airports...this will continue to attract the masses to the Hyundai brand. DrFill...you have been a source of extreme entertainment the past several months. Your loyalty is kind of...ummm...scary. No, I don't want any Toyota flowers, fill-ster.
#18 of 4250 If Hyundai... by lemko Jul 03, 2007 (4:55 am)
...did go into the luxury class, they need to come up with another marque like Toyota did with Lexus. I doubt many people would motor up to the front door of the country club in a plush new Hyundai.   I like the Kia Amanti just because it is so bizzare! Who else would build a Buick LeSabre with a Mercedes E-Class front end with a Chrysler grille? Trouble is, seeing the cheap-looking KIA oval on the steering wheel kind of reminds you you're in a poseur luxury car. It's kind of like walking out of a store with a new Armani suit only to look back and see Wal~Mart on the building and closely looking at the suit's label to see it's a "Freddie Armani." Replies to this message: gagrice (Jul 03, 2007 5:38 am) bumpy (Jul 03, 2007 5:45 am) gagrice (Jul 03, 2007 6:31 am) urnews (Jul 07, 2007 9:36 am) and 5 more...
#19 of 4250 Re: If Hyundai... [lemko] by gagrice Jul 03, 2007 (5:38 am)
Replying to: lemko (Jul 03, 2007 4:55 am) US Americans are status conscious for sure. I think adding a luxury line may be counterproductive for Hyundai. The cost of the added dealer network will only raise the price and not the quality of the vehicles. Maybe in 10 years when they have a dealer network that is able to handle two lines. Right now Hyundai is in stores with other brands. My local Hyundai dealer is also the VW dealer which is an add-on to a very large Ford dealer.   I think giving people more for their money and that great warranty without the added $2000 at closing is a big plus.   Hyundai needs to add more production in the USA, expand current dealer network & maintain good QC. Customer satisfaction is riding high for Hyundai. They need to keep that momentum going and do not worry about appealing to the Country Club crowd. They are a very small part of the buying public. I think the Veracruz will appeal to the very large soccer mom population that cannot afford the over priced nameplates. Replies to this message: bumpy (Jul 03, 2007 5:45 am) gagrice (Jul 03, 2007 6:31 am) urnews (Jul 07, 2007 9:36 am) fezo (Jul 10, 2007 3:28 pm) and 3 more... gagrice (Jul 10, 2007 4:52 pm)
#20 of 4250 Re: If Hyundai... [gagrice] by bumpy Jul 03, 2007 (5:45 am)
Replying to: gagrice (Jul 03, 2007 5:38 am) Right now Hyundai is in stores with other brands.   The Hyundai dealerships I've seen are stand-alone facilities, though I don't doubt there are some multi-brand sites still around. Replies to this message: gagrice (Jul 03, 2007 6:31 am) urnews (Jul 07, 2007 9:36 am) fezo (Jul 10, 2007 3:28 pm) carguy58 (Jul 11, 2007 7:08 am) and 2 more... gagrice (Jul 10, 2007 4:52 pm)

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