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Hyundai Equus, Hyundai Genesis, Car Comparisons
#1 of 7308 Is There Room in the Luxury Market for Hyundai?
by Stever@Edmunds HOST
Jul 02, 2007 (4:18 pm)
Would you buy a luxury version of a Hyundai?
#2 of 7308 Re: Is There Room in the Luxury Market for Hyundai? [steve_]
Jul 02, 2007 (4:27 pm)
If they offered the Veracruz with a diesel engine it would get my attention. I was going to look at one and they were sold out. I think the Motor Trend face off with the RX350 was a brilliant move on Hyundai's part. Why not go after the top seller in the class?
I also think the Azera from the outside is better looking than the competition. I will check them out when they get a Veracruz in for a test drive.
#3 of 7308 Thanks for the lame headline, Steve
Jul 02, 2007 (4:29 pm)
I'll make this work, but your not helping me.
Now I have to repost the start.
#4 of 7308 Just one problem
Jul 02, 2007 (4:32 pm)
Hyundai ain't in Lexus' class?!?
They need to pony up some cash, and step into the major leagues.
They obviously don't want anything to do with Lexus.
Can they handle Acura? Infiniti?
#5 of 7308 Re: Just one problem [drfill]
by Stever@Edmunds HOST
Jul 02, 2007 (4:37 pm)
Ok, we know you aren't in the market for a Hyundai.
Anyone else care to comment on whether they'll darken the door of a Hyundai dealership?
#6 of 7308 Re: Is There Room in the Luxury Market for Hyundai? [steve_]
Jul 02, 2007 (4:44 pm)
There is room but one with no margin for error. Hyundai has to do it right out of the gate or don't do anything.
That said, I have my eye on the RWD luxury sedan. Saw the near production concept at NYIAS up close and in person. I will defn. be having a tough look next year when it debuts.
Steve, maybe add the Azera to the list?
#7 of 7308 Re: Is There Room in the Luxury Market for Hyundai? [gagrice]
Jul 02, 2007 (4:49 pm)
The latest I am hearing, the Veracruz diesel should be the first Hyundai in the US with the diesel option, sometimes in 2009 I think.
#10 of 7308 Re: Can the Veracruz [drfill]
Jul 02, 2007 (5:10 pm)
I don't think they are ready for a separate dealer network. The expense would be too great. I think letting the public know you can get a luxury car without luxury pricing is very appealing. I know my cousin buys top of the line Camry over the same ES350 only because she is extremely tight. For her there is not enough difference to justify the premium.
Whether folks buy the Veracruz for its luxury will be determined by the buyers. It is a lot of CUV for the buck.