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Article Comments - Memo to New Owners: Bring Back Chrysler's Product Mojo

12 messages,  Last post on Jul 29, 2007 at 4:35 PM

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What is this discussion about? Chrysler, Automotive News


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#8 of 12
Remember... by lemko
Jun 21, 2007 (9:19 am)
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...those silly commercials with the actor playing Harley Earl for Buick? Truth is, the real Harley Earl would never stop violently throwing up if he saw a Rendezvous or a Terazza.
 
I'd love to see, "I'm Virgil Exner, and I've returned from the grave to build you a new car!" Then there would be a drop-dead gorgeous line-up of hot tailfinned Plymouths, Dodges, DeSotos, Chryslers, and Imperials as in 1957!!! I remember seeing a picture of a proud. patrician, slim Exner in a nice black suit surrounded by the 1957 line-up. The man was a god!
 
If you tried to recreate that picture today with a lot of Mopar's current lineup, you'd probably have some obese dork who looks like "Comic Book Guy" surrounded by dumpy minivans and SUVs.
#9 of 12
Well.... by fezo
Jun 21, 2007 (10:29 am)
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I think the problem started when the Daimler guys basically ran the Chrysler guys out of town. That's how you have the guy that designed the PT Cruiser working for GM.
 
Now you have this whole different bunch of riffraff to run out of town...
#10 of 12
Poor Chrysler by dtown
Jun 28, 2007 (1:45 am)
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Chrysler has yet to figure out that the american public wants an automobile, that is not only reliable, but fuel efficient as well. Chrysler is lacking in both catagories and no sight of changing anytime soon.
#11 of 12
Mopar by smithed
Jul 24, 2007 (7:38 pm)
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How many "hits' has Ford or GM come up with in the last 5 years? I ask seriously, not bashing.
 
Chevy: I don't know, copied PT to make HHR Impala: no Cobalt (those adds with it nose to nose with a Vette were laughable). Monte: ugleeee, Silverado: good work there. Vette always but small market
Pontiac: G6?
Buick: nothing there
Saturn: perhaps the Aura?
Caddy: maybe
GMC: the new midsize SUV seems good
 
Ford: Blew it on Five Hundred (now Taurus with a decent sized engine, finally). The Fusion may be good F150 will always sell
Mercury: copies of Ford
Lincoln: LOL
 
Honda: new Civic looks great, Accord solid as always. (I own an Accord and believe me, there is plenty of hard plastic that the domestic carmakers are accused of using in the Accord.) Still an acceptable appliance.
 
Toyota: Camry is ugly (IMHO) and there are tranny issues with the new ones.
Corolla: always boring, but dependable
Tundra: seems great
 
Nissan: the new Altima looks cool, the Titan seems good, but no big "hit" there.
 
Hyundai: seems to be coming on with Azera, etc. but is this a 'HIT'?
 
Chrysler: 300--definite hit (I have a 300C with a HEMI, what a car!) Charger also a hit. Magnum version has probably run its course. Avenger: baby Charger styling may be unfortunate, looks kind of "squished" Sebring convertible makes a nice ladies' drop top. Jeep: Grand Cherokee (I have one of those too. Real nice midsized SUV with real off road usability). The real off road Jeeps are great at what they do.
 
Now how is it that I saw many of the following: Sebring
- Calibur
- Aspen
- Compass
- Commander
that were discussd above on the road on my recent trip? I know that is not sales numbers or reviewers comments, but those things are out there.
#12 of 12
Re: Mopar [smithed] by gsemike
Jul 29, 2007 (4:35 pm)
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Replying to: smithed (Jul 24, 2007 7:38 pm)

I've never seen an Aspen on the road

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