Last post on Mar 03, 2009 at 2:18 PM
You are in the Automotive News & Views-Archives
What is this discussion about?
Automotive News, Truck, Sedan, SUV
#1787 of 1788 Re: meanwhile, back at the ranch [berri]
Mar 03, 2009 (4:54 am)
Seems like the 60-70 Cutlass was Olds last hurrah. Previously, the 88 and 98 with the rocket engines were very successful in their era. The Olds marekting people got hung up with "a" for some reason. Cierra, Aurora, Acheiva, Intriuga, Bravada.
With just a little vision back in early 80's, GM could have parlayed Olds into a performance/entry lux division such as Acura, Infiniti. They realized this maybe 2 decades too late with their Aurora.
MBA courses will be studying the GM disaster for the next 100 years.
#1788 of 1788 Re: meanwhile, back at the ranch [xrunner2]
Mar 03, 2009 (2:18 pm)
I think it's what you hinted at - a lack of vision. Infinities and Acura's weren't around back then (in the early 80's), so there was nothing driving GM; noting forcing them to change. When that market did appear, it took GM 20 years to catch up, and even then, it's debatable whether they have caught up or are still trying (despite some glowing review for cars like the Cadillac CTS).