Last post on May 17, 2007 at 6:46 PM
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Toyota Tundra, Car Safety, Truck
#1 of 10 TUNDRA FLOPS IN 2ND ROUND OF CRASH TESTS
May 16, 2007 (8:00 am)
Update #3: 05-15-07 20:21 PT
Once may be a fluke but twice starts a pattern.
NHTSA has completed a second round of crash testing with the 2007 Toyota Tundra, and has scored the Crew Max version with the same four star driver and passenger safety ratings the Regular Cab received back in March (see below).
A score of five stars is the best a vehicle can achieve in NHTSA testing. The 2007 Chevrolet Silverado, 2007 Dodge Ram, and 2007 Ford F-150 each earned five stars for driver and passenger safety in their NHTSA tests. Toyota's competitors are already using the original crash test results to emphasize the safety of their pickups over the Tundra.
This disappointing news for Toyota comes only a few weeks after the Insurance Institute for Highway Safety (IIHS) gave the Tundra its highest crash test rating.
After reviewing the results (charted below) you can see a dramatic difference in passenger head injury scores between the Crew Max and Regular Cab. Where lower scores are better, the Crew Max scored a 677 while the Regular Cab received a grade of 486 - an almost 40% variation.
It's still unknown whether the Double Cab has completed its tests, as scores published by NHTSA for the D-Cab are identical to the Regular Cab results and there are no pictures or video of a D-Cab test. Calls to NHTSA for comment have not been returned.
Update #2: 03-20-07 11:00 PT
In a phone call this morning with Toyota spokesman Bill Kwong, Kwong tells PickupTruck.com that, "We're surprised with the results from the NHTSA tests. During our internal testing, which was all done according to NHTSA criteria, we consistently showed (simulated) ratings of five stars from the get go for the Tundra. Right now our engineering team is reviewing the results but it's going to take several weeks to sort out. When we finish (reviewing the data) we'll determine what we might need to fix to make it right."
Interestingly, Kwong states that the NHTSA website is incorrect in reporting frontal crash test results for the Double Cab Tundra. According to Kwong, only Regular Cab testing has been completed while D-Cab testing, along with the Crew Max four door, hasn't happened yet. Toyota has requested that NHTSA remove the four star rating for the D-Cab Tundra from safercar.gov.
Beginning in September 2007, all new vehicles sold in the US will be required to display their NHTSA crash test rating.
Update #1: 03-17-07 13:30 PT
Added video of the Toyota Tundra regular cab frontal crash test plus comparative graphs showing the NHTSA scores of the 2007 regular cab full size pickups relative to each other.
Although it's not shown in the comparative graphs, the 2007 Nissan Titan was given a five star frontal crash test rating for driver safety and four stars for passenger safety. The same score was achieved in both King Cab and Crew Cab versions.
In what may turn out to be a significant marketing and sales blow to the biggest vehicle launch in Toyota's history, the National Highway Traffic Safety Administration (NHTSA) has released its frontal impact crash test ratings for the new 2007 Tundra full size pickup - only four out of five stars for driver and passenger safety. NHTSA tested the Regular and Double Cab versions of the Tundra, with the same four star results.
In the same test, the all new 2007 Chevrolet Silverado scored five out of five stars, matching the same five star scores previously earned by the current Ford F-150 and Dodge Ram 1500 pickups for driver and front passenger safety in a frontal impact.
NHTSA conducts its frontal crash tests by crashing vehicles into a fixed barrier at 35 miles per hour, the equivalent of a head-on collision between two similar vehicles, each moving at 35 mph. Using crash test dummies, instruments measure the force of impact to each dummy's head, neck, chest, pelvis, legs and feet. Frontal star ratings indicate the chance of a serious head and chest injury to the driver and right front seat passenger. A serious injury is one requiring immediate hospitalization and may be life threatening. Four out of five stars represents an 11% to 20% chance of serious injury. A five star rating indicates serious injury is reduced to 10% or less in a frontal crash.
Toyota has vociferously stated the new Tundra is ready to go head to head with the half-ton pickups offered by the Detroit Three, including expectations for receiving five star safety ratings (page 4, first paragraph).
The NHTSA crash test results are likely to put Toyota's truck team into a deep defensive posture as the Tundra tries to prove itself an equal to the incumbents, and Ford, General Motors, and Chrysler pounce on any perceived weakness in the new truck's armor.
Full article w/pics: http://www.pickuptruck.com/html/news/tundranhtsa.html
May 16, 2007 (11:25 am)
A flop would be 2-stars or less. A 4-star rating, while a disappointment, is certainly not a flop.
#3 of 10 Re: Flop? [rsholland]
May 16, 2007 (3:58 pm)
TOYOTA SCORES THE LOWEST CRASH RATING OF ANY FULL SIZE PICKUP
Why does the tundra have the lowest crash test rating among
all full size pickups?
Why did toyota make another mistake on its quest to be #1 in sales and not fully engineer and test its all new 07 tundra so it would also get a 5 star crash test rating like the other full size trucks?
#4 of 10 Re: TUNDRA FLOPS IN 2ND ROUND OF CRASH TESTS [geo9]
May 17, 2007 (1:59 am)
Overall from a statistical standpoint how significant is a 1 star difference in a Frontal Crash test when the majority of pickup truck fatalities, at 46%, are from rollovers.
Electronic stability control reduces rollovers by 80% according to the NHTSA. The Tundra having ESR and side airbags standard is safer on paper when considering both the Frontal crash scores and rollover protection.
One also wonders about the difference in side crash protection considering the Tundra's "B" pillar design and competitors lack of a "B" pillar. More likely than not, having a "B" pillar would be safer.
#5 of 10 Still paTROLLING the Tundra threads....
May 17, 2007 (3:59 am)
I see. Keep up the good work.
#6 of 10 MAYBE SOMEDAY
May 17, 2007 (8:01 am)
NHTSA will have rollover crash tests. But how will
the tundra fare?
I will note IF the tundra scored a 5 star rating while
the other fullsize scored a dismal 4 star rating the
"koolaid" drinkers would be splashing and trumpeting
those results all over the net while noting the "poor"
results of the others..................
Not to mention the comments of the "faithful" a few months back of the "unfair and biased" tests and how the DC model
will do much better than the "lesser" brands excuses.....
#7 of 10 Re: MAYBE SOMEDAY [geo9]
May 17, 2007 (8:06 am)
The Tundra already passes the much tougher upcoming 2009 truck rollover tests. This is noted in the Tundra brochure. Not sure any other fullsize truck can claim that.
You also continue to ignore the fact that the Tundra score a top crash rating from the IIHS.
#8 of 10 Re: Flop? [rsholland]
May 17, 2007 (12:20 pm)
"A 4-star rating, while a disappointment, is certainly not a flop."
That depends on whether or not one has an agenda they are pushing......
#9 of 10 Re: TUNDRA FLOPS IN 2ND ROUND OF CRASH TESTS [geo9]
May 17, 2007 (6:46 pm)
It's not a flop. It's a buying opportunity!