Last post on Mar 26, 2008 at 8:23 PM
You are in the Automotive News & Views-Archives
What is this discussion about?
#23 of 25 Re: Core DNA [andys120]
Mar 25, 2008 (11:12 am)
I must heartily echo your thoughts on the three big Japanese brands. I have always felt there was a stronger emphasis on engineering excellence at Honda than the other two, at the expense of marketing. I applaud that, even though I think it may contribute to Hondas being more expensive than most comparable cars. When I think Toyota, I think user-friendly appliance that will probably last a long time with just a little care.
I used to think that the Japanese cars, especially T and H, overengineered their vehicles which was one contributor to their longevity, but I think those days have ended. Nowadays, I think most of the volume carmakers do "just enough"-engineering instead, and that today's models may not have the durability of the cars from 10 or 15 years ago. I think the only Japanese company still overengineering their cars is Subaru, and of course they are not a volume seller in the States.
#24 of 25 Re: Core DNA [steve_]
Mar 26, 2008 (6:35 pm)
like that was original? 'core dna' was not dreamed up by anyone posting here.
#25 of 25 Re: Core DNA [explorerx4]
by steve_ HOST
Mar 26, 2008 (8:23 pm)
Guess you had to have been at the other Subaru thread to get the gist.
Ok, maybe you'd like to talk about how HUMMER H2 cologne helps the brand instead?