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Brand Name Equity - READ ONLY

25 messages,  Last post on Mar 26, 2008 at 8:23 PM

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#21 of 25 Re: Core DNA [steve_] by andys120

Mar 19, 2008 (4:31 pm)

Replying to: steve_ (Mar 19, 2008 3:50 pm)
What core DNA features do you associate with your favorite (or hated) car brand?
 
Excellent question Steve. Some brands have readily identifiable core qualities others have none. Herewith a list of some that do and some comments on whether they are living up to them:
 
Porsche excellent handling and racing technology in a small package with the motor behind the driver. Only the Cayenne has departed (and how!) from this formula and produced satisfactory sales.
 
Ferrari cutting edge performance married with racing technology and gorgeous Italianate styling.
 
Aston-Martin strong but not avant garde style with Olde English interoirs and good pewrformance and speed, limited production numbers.
 
Bentley high performance combined with Olde English Style in a practical package.
 
Rolls-Royce if you have to ask the price you can't afford it, meant to be chauffeur driven, convertibles, coupes excepted.
 
Audi high-style and good performance married to all-weather handling and the best interiors in the business.
 
Jaguarhigh style and affordable performance combined. Struggling to make the style higher and ignoring the affordable part.
 
BMW performance and Teutonic style in practical cars.
 
Mercedes-Benzprestige and over engineering with solid build for those who keep cars a long time. Daimler seems to have decided that there's no point in making a really solid luxury car in an era of fickle tastes and leased cars.
 
Subaru boxer engines and AWD, so-so detailing and gas mileage.
 
Cadillac the American Mercedes.
 
Toyota superb practical engineering and good ergonomics combined with indifferent styling.
 
Nissan, like Toyota only a little less well-built but cheaper to buy.
 
Honda like Toyota only more ergonomic, better looking and more efficient.
 
Volvo why waste money on styling when you can have the safest car on the road.
 
I could go on but I'm getting tired.

#22 of 25 Re: Core DNA [andys120] by steve_ HOST

Mar 19, 2008 (5:38 pm)

Replying to: andys120 (Mar 19, 2008 4:31 pm)
Excellent question
 
Thanks - I forgot to give Rsholland credit for coming up with the idea and the catchy Core DNA language.
 
Great "starter" list!

#23 of 25 Re: Core DNA [andys120] by nippononly

Mar 25, 2008 (11:12 am)

Replying to: andys120 (Mar 19, 2008 4:31 pm)
I must heartily echo your thoughts on the three big Japanese brands. I have always felt there was a stronger emphasis on engineering excellence at Honda than the other two, at the expense of marketing. I applaud that, even though I think it may contribute to Hondas being more expensive than most comparable cars. When I think Toyota, I think user-friendly appliance that will probably last a long time with just a little care.
 
I used to think that the Japanese cars, especially T and H, overengineered their vehicles which was one contributor to their longevity, but I think those days have ended. Nowadays, I think most of the volume carmakers do "just enough"-engineering instead, and that today's models may not have the durability of the cars from 10 or 15 years ago. I think the only Japanese company still overengineering their cars is Subaru, and of course they are not a volume seller in the States.

#24 of 25 Re: Core DNA [steve_] by explorerx4

Mar 26, 2008 (6:35 pm)

Replying to: steve_ (Mar 19, 2008 5:38 pm)
like that was original? 'core dna' was not dreamed up by anyone posting here.

#25 of 25 Re: Core DNA [explorerx4] by steve_ HOST

Mar 26, 2008 (8:23 pm)

Replying to: explorerx4 (Mar 26, 2008 6:35 pm)
Guess you had to have been at the other Subaru thread to get the gist.
 
Ok, maybe you'd like to talk about how HUMMER H2 cologne helps the brand instead?

Messages Page 3 of 3

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